Brand Manager - Home Furnishings

Description

• Develop products, channels, pricing, and promotional plans and actions needed to achieve annual sales and profit targets.
• Ensure packaging, advertising, PR, training, and POS are aligned with the pillars of the Brand.
• Create excitement and momentum within cross-functional teams to complete key initiatives as planned and on time.
• Define differentiated and actionable consumer segments for each business and ensure strategies address each segment targeted.
• Manage product sales and profit performance.
• Understand drivers of any gaps in sales / profit performance and quickly develop action plans to close any gaps.
• Collaborate with Operations, Finance, and Sales to launch new products and optimize go-to-market strategies of existing products.
• Lead creative asset development to motivate the target audience to take action . Develop marketing communication materials, hand in hand with the Graphic Design team that are not only consumer-facing but available to our internal teams for training.
• Collaborate with Consumer Insights to drive market segment analysis and identify emerging market segments.
• Solicit feedback from consumers, retailers, and suppliers to improve existing products and launch new ones.
• Understand market trends through shopping the market, competitive deep dives, and networking.
• Become the category expert within the Brand and share those insights with Sales teams.

Requirements

• BS / BA Degree in Marketing, Business, Communications, or a related field required.
• A minimum of 4-6 years of classical brand marketing experience is required, ideally from the consumer durable industry and in managing premium brand(s).
• Excellent organizational, time management and communication (written and verbal) skills.
• Excellent computer skills with proficiency in Microsoft suite of products including Excel and PowerPoint.

Required Skills

• Strong Brand Management experience.
• Hands-on Project Management experience.
• Strong digital and social media background.
• Ability to use Adobe Suite.
• Entrepreneurial with the ability to think and act creatively and strategically.
• Results-oriented with a roll-up-the-sleeves attitude and proven ability to execute.
• Proven analytical and written communication skills with the ability to create compelling and clear communications.
• Knowledge of financial statements and ability to quickly identify / evaluate financial trends for opportunity assessment.
• Work successfully in a complex environment.
• Highly collaborative; great facilitator; leads by example.
• Broad understanding of program management concepts and tools, including technical, innovation process, product management, financial, and operations functions.
• Previous experience working with emerging channels such as Amazon and Wayfair.
• You are a team-oriented, self-starter who thrives on attention to detail.
• You are a comfortable communicator through a variety of methods, always professional, courteous and timely.
• You are efficient with your time and processes.
• You are detail-oriented and accurate with your information and work.
• You are comfortable and can easily navigate an organization’s informal and formal networks.
30+ days ago