Talent.com
Medicentres Canada Inc
Senior Marketing and Communications AdvisorMedicentres Canada Inc • Edmonton, AB, CA
Senior Marketing and Communications Advisor

Senior Marketing and Communications Advisor

Medicentres Canada Inc • Edmonton, AB, CA
30+ days ago
Job type
  • Full-time
Job description
Job Title: Senior Marketing Advisor, Communications
Department: Respected Brand and Reputation
Competition: Internal/ External
Employment Type: Full-time
Location: Edmonton AB
Reports To: Director of Communications and External Relations, MHS Operations

COMPANY INFORMATION:
Looking to make a difference? Looking to join an incredible team?

Medicentres is a growing network of professionally managed healthcare clinics dedicated to providing accessible healthcare to patients across Alberta, Saskatchewan, Manitoba, and Ontario.
Regardless of your role, you will be an integral part of our customer-first team and are guaranteed to make an impact on the lives of Canadians. Medicentres is seeking to change the way healthcare is delivered in Canada by using technology to improve the patient experience.

By choosing to belong at Medicentres, you will join a team of passionate, like-minded people enjoying a challenging and rewarding career in the ever-changing health care industry. It starts with you. That's a simple sentence but it says a lot. It reminds each one of us that what we do matters.

The Opportunity:
We are seeking a talented and experienced Senior Marketing & Communications Advisor to join our team at Medicentres. Reporting to the Director of Communications & External Relations, you will collaborate with various business partners (Operations, Physician Services, Occupational Health) to play a key role in driving patient acquisition and engagement, physician recruiting, and occupational health growth, through the development and delivery of strategic marketing and communications initiatives. Your ability to craft compelling campaigns, share our mission and narrative, and connect with target audiences will be instrumental in growing our patient base and strengthening the Medicentres brand.

Key Responsibilities:
  • Develop and implement integrated marketing strategies focused on: patient growth and retention (primary care and specialty), physician recruitment, and occupational health growth, that align with organizational objectives, enhance brand reputation, and build awareness of Medicentres’ unique value proposition.
  • Lead the development and implementation of marketing campaigns to promote Medicentres’ brand, services, and patient-focused initiatives across digital, social, media and traditional channels.
  • Create and deliver comprehensive marketing and communication strategies to effectively deliver key messages to internal and external groups.
  • Act as a media relations coordinator, responding to inquiries and in some cases representing Medicentres in interviews, while monitoring news and industry trends to manage reputational risk.
  • Collaborate with cross-functional teams to define key messages, target audiences, and communication channels.
  • Oversee the creation and dissemination of high-quality written and visual content, ensuring consistent messaging and brand voice across all channels.
  • Develop timely and effective response plans for urgent and crisis communication situations.
  • Lead the creation and dissemination of high-quality written and visual content, ensuring consistent messaging and brand voice across all channels.
  • Research, analyze, and monitor industry trends and competitors to inform strategies and identify opportunities for growth.
  • Stay current with emerging marketing and communication trends, tools, and technologies, recommending innovative approaches to enhance effectiveness.
  • Track, analyze, and report on campaign performance, leveraging data-driven insights to optimize future efforts.
Qualifications:
  • Education: Post-secondary education in business, marketing or communication discipline or sufficient marketing and communications development knowledge and experience.
  • Work Experience: Minimum 5 years of previous experience in developing and executing B2B marketing communications, within a health care environment. Primary care experience is considered an asset.
  • Computer Skills: Proficiency in Microsoft Office Suite of products.
  • Language Skills: Fluency in English, Bilingualism (French and English) is considered an asset

Skills & Experience:
  • Excellent written and verbal communication skills, with the ability to craft compelling and concise messages for various audiences.
  • Proven expertise in social media strategy and content development, including managing platforms, driving engagement, and leveraging analytics to optimize performance.
  • Strong storytelling and presentation development skills, effectively communicating complex ideas and messages to diverse groups.
  • Experience in crisis communications and managing sensitive issues, demonstrating the ability to handle high-pressure situations with professionalism and composure.
  • Exceptional interpersonal and collaboration, establishing rapport and credibility with colleagues and cross-functional teams.
  • Strategic thinking and analytical skills, gathering and interpreting insights to inform marketing and communication strategies.
  • Creativity and innovation skills, objectively assessing the status quo and developing new approaches to achieve marketing and communication objectives.
  • Patient orientation - understanding patient needs and incorporating that perspective into all activities.





Create a job alert for this search

Senior Marketing and Communications Advisor • Edmonton, AB, CA

Similar jobs

Taiko Labs Senior Communication Strategist

Blockchain WorksEdmonton, Division No. 11, CA
Full-time

Harness your communication skills as a Senior Communication Strategist at Taiko Labs, where blockchain innovation is at the core.This role invites you to craft compelling narratives and enhance the... Show more

 • Promoted

Senior Strategic Partnerships Marketing Manager

StackAdaptEdmonton, Division No. 11, CA
Full-time

Senior Strategic Partnerships Marketing Manager.Senior Strategic Partnerships Marketing Manager.Senior Strategic Partnerships Marketing Manager.Senior Strategic Partnerships Marketing Manager.Stack... Show more

 • Promoted

Communications Specialist - Senior JP926

P@thlion Staffing CareersEdmonton, Division No. 11, CA
Full-time

The Training Specialist is responsible for designing, developing, and maintaining learning materials that support the effective use of the Digital Regulatory Assurance System (DRAS) across Environm... Show more

 • Promoted

Brand and Communications Manager

ActiveStateEdmonton, Division No. 11, CA
Full-time

Brand and Communications Manager.Vancouver, Canada (remote work allowed within Canada or continental US).Compensation: $70,000 - $100,000 per year.ActiveState enables DevOps, InfoSec, and Developme... Show more

 • Promoted

Senior Manager for Email Marketing and SMS Strategies

BellesaEdmonton, Division No. 11, CA
Full-time

Join a forward-thinking team as a Senior Email Marketing Manager focused on Klaviyo and SMS campaigns.Champion innovative marketing tactics and performance analysis in a remote working environment.... Show more

 • Promoted

Senior Marketing Specialist - Remote & Results-Driven

BeMo Academic ConsultingEdmonton, Division No. 11, CA
Remote
Full-time

An educational consulting company in Canada is looking for a Senior Marketing Specialist to lead campaigns across various platforms, including Facebook and Instagram.This full-time remote position ... Show more

 • Promoted

Senior Advisor, Communications - C$51.0 An Hour

EpcorEdmonton, Canada
Full-time

Develops and implements communication plans to engage employees and customers, utilizing various channels. Show more

 • Promoted

Communications Content Development Lead

Gateway Holistic Care GroupEdmonton, Division No. 11, CA
Full-time

Drive content development as a dedicated communications lead.Create and implement strategies focusing on effective messaging and engagement in a full-time on-site role.This position emphasizes the ... Show more

 • Promoted

Senior Communications & PR Manager — Pensions (Cayman)

Squires Partners Inc.Edmonton, Division No. 11, CA
Full-time

A leading recruiting firm is looking for an experienced Communications & PR Manager with a background in the pensions industry to work in the Cayman Islands.This mid-senior level role requires at l... Show more

 • Promoted

Senior Communications Leader Driving Innovation in Hospitality

CloudbedsEdmonton, Division No. 11, CA
Full-time

Be the voice of a global hospitality tech company, crafting compelling communications and strategic narratives.Engage with media and industry leaders to elevate brand presence in a remote-first set... Show more

 • Promoted

Campaign Advisor

Youth Challenge InternationalEdmonton, Division No. 11, CA
Full-time

Estimated 5-10 hours per week (flexible).Must be bilingual in English and French.Time to Act is a national campaign led jointly by 15 Canadian organizations committed to promoting volunteering and ... Show more

 • Promoted

Senior Communications & Engagement Strategist — Remote

CC Goodwin ConsultingEdmonton, Division No. 11, CA
Remote
Full-time

An established industry player is seeking a Senior Consultant for Communications & Engagement.This role involves managing client projects, developing strategic communications, and delivering high-q... Show more

 • Promoted

Senior Public Affairs Advisor

pan-Canadian Pharmaceutical AllianceEdmonton, Division No. 11, CA
Full-time

The pan-Canadian Pharmaceutical Alliance (pCPA) brings together provincial, territorial, and federal governments for the purpose of increasing and managing access to clinically relevant and cost-ef... Show more

 • Promoted

Senior Performance Marketing Specialist

Clever Digital MarketingEdmonton, Division No. 11, CA
Full-time

Get AI-powered advice on this job and more exclusive features.CDM is seeking a dedicated Senior Performance Marketing Specialist with Facebook advertising experience and a relentless focus on hitti... Show more

 • Promoted

Marketing Assistant: Create Campaigns & Growth

PikoEdmonton, Division No. 11, CA
Full-time

A leading marketing firm in Canada is seeking an entry-level marketing professional to assist in generating leads and supporting marketing campaigns.The ideal candidate should have a Bachelor's deg... Show more

 • Promoted

Senior Analyst, Marketing Analytics

RemoteEdmonton, Division No. 11, CA
Full-time

Senior Analyst, Marketing Analytics.Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease.We enable businesses of all sizes to recruit, pay,... Show more

 • Promoted

Strategic Communications Director (Remote-First)

Canadian Credit Union AssociationEdmonton, Division No. 11, CA
Remote
Full-time

A leading financial organization in Canada is seeking a Director of Communications to lead integrated communications and brand strategy.The role requires 7+ years of experience in communications, p... Show more

 • Promoted

Senior Director, Marketing and Brand Strategy

A Parent Media Co. Inc.Edmonton, Division No. 11, CA
Full-time

Director, Marketing and Brand Strategy.APMC is a media and technology company focused on providing innovative solutions to consumers and brands as a leader in Safe Streaming across owned and operat... Show more

 • Promoted

Director, Communications

Canadian Credit Union AssociationEdmonton, Division No. 11, CA
Full-time

Deliverables and Main Supporting Activities:.Lead and Execute an Integrated Communications & Brand Strategy.Translate CCUA’s corporate strategy and advocacy agenda into clear and cohesive communica... Show more

 • Promoted

Sales and Marketing Representative needed in Cambridge Bay Nunavut

MASO RecruitEdmonton, Division No. 11, CA
Full-time

Sales and Marketing Representative needed in Cambridge Bay Nunavut.Job Openings Sales and Marketing Representative needed in Cambridge Bay Nunavut.About the job Sales and Marketing Representative n... Show more