Mgr, Marketing Analytics

The Company :

Entrust relies on curious, dedicated and innovative individuals whom anticipate the future and provide solutions for a more connected, mobile and secure world.

Entrust’s technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers.

We Believe : Securing identities is most effective when we value all identities. We are committed to ensuring that, through diversity and inclusion, the many voices that make up our communities are heard.

From unconscious bias training for managers to global affinity groups that create connections both within and across our enterprise, Entrust expects and encourages all individuals to accept and respect one another.

And, of course, to be themselves.

We’re looking for a Manager, Marketing Analytics

Responsible for driving data-driven decision-making, providing strategic guidance, and overseeing the implementation of advanced analytics solutions.

Consult and support the alignment of marketing efforts with business goals, optimizing marketing strategies and tactics.

We offer flexibility

We offer a diverse work environment

Futureproof your career with a job in information security

How you will make an impact :

Lead and direct the marketing analytics function, overseeing the entire data analysis process from data collection to reporting, and ensuring the delivery of comprehensive insights on marketing performance, customer behavior, and campaign effectiveness

Collaborate closely with the marketing leaders to align marketing strategies with broader business objectives, providing data-driven recommendations to enhance revenue growth, customer acquisition, and retention

Establish key performance indicators (KPIs) and metrics for marketing campaigns and initiatives. Create and deliver regular, comprehensive reports to relevant stakeholders, illustrating the impact of marketing efforts on business goals.

Develop and execute a comprehensive marketing data strategy to capture, analyze, and interpret data from various sources, including website analytics, CRM systems, marketing automation platforms, social media, and other marketing channels.

Develop and implement a robust analytics framework and data strategy, establishing key metrics, attribution models, and performance benchmarks to measure marketing effectiveness and optimize ROI

Partner with cross-functional teams as needed to align on goals, leverage data insights, and drive cohesive strategies that maximize business outcomes

Oversee marketing data between various platforms and systems and maintaining data integrity and accuracy

Drive the development and implementation of advanced analytics and visualization solutions, leveraging third-party tools and platforms

Lead the exploration and adoption of new analytical methodologies, data sources, and emerging technologies to enhance marketing analytics capabilities and stay ahead of industry trends

Leadership & People Management

Perform general management responsibilities such as hiring, performance management, performance reviews, individual development activities, etc.

Monitor team performance against department standards, and ensure that these standards are consistently met or exceeded

Assisting in disciplinary decisions and action

Act as escalation point for issues and provide leadership and guidance to team

Provide necessary work direction and manage projects effectively through planning, organization and project management

Qualifications : Basic Qualifications

Basic Qualifications

BA / BS degree or equivalent working experience

7+ years in data analytics, engineering, or data management

5+ years of experience with analytic techniques, statistical modeling, and web analytics

Ability to extract meaningful information from data, including suggesting action for improvement.

Expert in reporting tools and data visualization tools such as Power BI, Tableau, or others, including Excel

Sense of ownership and pride in your performance and its impact on company’s success

Critical thinker and problem-solving skills

Must be able to lawfully work within the Canada and have unrestricted work authorization for Canada

Preferred Qualifications :

Experience with Google Analytics

Experience with Cloud platforms a plus (AWS, Google Cloud Platform)

Why Should You Apply?

Leader in the security industry

Friendly, supportive & knowledgeable teams

Opportunities for on-the-job training

You’ll help secure identities!

For more information, visit .Follow us on , , , and .

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Entrust is an EEO / AA / Disabled / Veterans Employer

Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas.

We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.

Recruiter : Xochitl Ticas Lara

Xochitl Ticas Lara