Channel Marketing Specialist, Retail eCommerce

Tittle : Channel Marketing Specialist Retail eCommerce

About Midea America Canada Corporation (MACC) :

Midea America Canada Corporation (MACC) is a Global leader in home appliances manufacturing dedicated to improving the lives of consumers through innovative high-quality products. At MACC we pride ourselves on fostering creativity and excellence in every aspect of our work.

Job Description

Join our high-performing marketing team as a Channel Marketing Specialist. You will be the execution engine driving our digital sales performance across the online storefronts of major North American retailers. This hands-on role is responsible for the precise deployment tracking and optimization of co-marketing and retail media campaigns across four key brands.

You will utilize your technical and analytical skills to ensure flawless product launches and achieve ambitious Return on Ad Spend (ROAS) targets for our eCommerce channel.

Key Responsibilities :

• Execution & Campaign Deployment :
• Product Launch Support : Flawlessly execute channel media plans to drive awareness consideration and purchase across all four of our major brands : Midea Toshiba Pelonis and Eureka.
• Asset Coordination : Coordinate and manage the flow of creative assets between internal design teams agencies and retailer platforms. Ensure all imagery and creative meet specific technical retailer requirements.
• Day-to-Day Execution : Execute the day-to-day operations of paid media campaigns on retailer websites including the setup and management of on-site / off-site banners and top-of-search campaigns. Track the account media budgets across retailer platforms constantly prioritizing investments to maximize ROAS and market share.
• Performance Analysis & Reporting :
• Data Compilation : Compile maintain and distribute weekly and monthly performance reports tracking key metrics such as ROAS conversion rates and campaign budget burn rates.
• Optimization Support : Proactively analyze campaign performance data and submit optimization recommendations to the Channel Marketing Manager to improve efficiency and boost ROAS.
• Budget Tracking : Assist with budget tracking and invoice reconciliation to ensure all marketing spend remains within defined quarterly allocations.
• Cross-Functional Collaboration :
• Work closely with the Sales and Product Managers to ensure channel campaigns are aligned with inventory promotional calendars and product priorities.
• Liaise with external agencies (where applicable) and internal teams to maintain brand consistency and best-in-class execution across all platforms.
• Channel Support :
• Support the Channel Marketing Manager in implementing marketing strategies across key partners : Walmart Canadian Tire Costco Rona The Brick Home Depot and Best Buy.
• Maintain an up-to-date library of all channel-specific marketing requirements and best practices.

Qualifications :

Feature Benefits

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1