VP of Marketing and Strategic Partnerships

Are you a senior marketing and communications leader with deep digital marketingexpertisewho knows how to build trust influence stakeholders and grow a mission-driven brand at scale

Smart Savvy Associates is pleased to partner withYMCA BCin their search for aVice President Marketing & Strategic Partnerships a senior leadership role focused on strengthening brand presence deepeningcommunityand government relationships and supporting long-term sustainable growth across British Columbia.

This role is ideal for a strategic collaborative leader who brings both big-picture vision and deep hands-on digital marketingexpertise. Youunderstandperformance marketing data-driven decision-making and how to evolve an organization beyond what weve always done. Purpose matters here but so does measurable performance.

About YMCA BC

YMCA BC is one of the provinces most trusted charities serving more than225000 peopleacross58 communitiesthrough programs spanningchild care health and fitness aquatics camps mental wellness newcomer services and community programs.

Following a major unification in 2023 YMCA BC is building a more connected province-wide organization focused onigniting belonging and advancing health and wellbeingfor people of all ages backgrounds and abilities.

As Vice President Marketing & Strategic Partnerships you will

Provide senior-level strategic leadership

• Lead the development and execution of integrated marketing communications and stakeholder engagement strategies aligned with YMCA BCs mission and strategic priorities
• Serve as a trusted advisor to the executive team on brand reputation communications and engagement strategy
• Drive visibility credibility and emotional connection with communities across British Columbia
• Bring deep digital marketingexpertiseto the executive table shaping strategy based on performance data channel effectiveness and evolving audience behaviorwhilebuildingorganizational confidence in digital decision-making.

Strengthen and steward the YMCA BC brand

• Build and reinforce a unified YMCA BC brand ensuring clarity and consistency across programs portfolios and touchpoints
• Lead integrated campaigns that support participation revenue and mission impact across Child Care Health & Fitness Camps and Community Programs
• Oversee digital marketing strategy including website social email SEO/SEM paid media and user experience optimization.

• Set clear external communications frameworks to ensure alignment consistency and timeliness across the organization
• Guide public and media relations strategy elevating impact stories and protecting organizational reputation
• Lead crisis communications and issues response when required

• Build andmaintainstrong relationships with municipal provincial and federal government stakeholders
• Position YMCA BC as a credible policy partner on issues related tochild care youth development health equity and community wellbeing
• Support advocacy efforts briefing materials and funding-related communications in collaboration with senior leadership

• Lead corporate partnership strategy focused on sponsorships cause marketing and aligned collaborations
• Negotiate and steward partnerships that deliver shared value and long-term impact
• Work closely with Fund Development to ensure clarity between partnerships and philanthropic fundraising

Build and lead high-performing teams

• Provide inspirational inclusive leadership to Marketing & Communications and Government Relations teams
• Establish clear priorities guardrails and ways of working that balance strategic initiatives with reactive needs
• Champion equity diversity inclusion and accessibility across all marketing and communications efforts
• Build measurement and reporting frameworks todemonstrateimpact and inform decision-making

You bring

• Abachelors degree in Marketing Communications Public Relations Business or a related field
• 10 years of progressive leadership experience in marketing and communications including senior-level roles
• Proven experience leading integrated marketing and communications strategies in complex multi-site organizations
• Strong background in public affairs government relations advocacy or reputation management
• Deep hands-onexpertisein digital marketing strategy and performance optimization including paid media analytics website conversion and channel mix strategy
• A collaborative leadership style grounded in trust inclusion and accountability

Nice to have (but notrequired):

• Experience navigating organizational change or post-merger integration
• Familiarity with BCs public sector social services landscape or policy environment
• Established media or public relations relationships in British Columbia
• Experience bridging private-sector partnership models with nonprofit missions

Additionaldetails

Location:Hybrid work environment with regular in-person collaboration and provincial travel
Schedule:Full-time with occasional evenings or weekends for events and stakeholder engagement
Environment:Mission-driven collaborative and impact-focused

Compensation range:$140-$150K base salary extended health benefits 4weeksvacationand wellness benefits

Why this role matters

This is a rare opportunity to help shape the future of one of BCs most respected community organizations at a pivotal moment in its evolution. As Vice President Marketing & Strategic Partnershipsyoullinfluence how YMCA BC shows up across the province strengthening trust deepening relationships and ensuring the organizations impact is clearly understood and widely felt.

Interested in applying

Submit your application through theSmart Savvy Associatesjob board. Every application is reviewed with care anddiscretion.

About Smart Savvy Associates

Smart Savvy Associates is a specialized recruitment agency focused on marketing communications creative and fundraising roles from coordinator to C-suite. Based in Vancouver BC our team of marketers-turned-recruiters understands both the work and the hiring reality.

Diverse teams drive stronger toequitable inclusive recruitment practices and encourage candidates from all backgrounds and lived experiences to apply. If you require accommodation at any stage of the hiring processwerehere to help.