SEM Manager

Job Description

Saatchi & Saatchi Toronto is looking for a Search Engine Marketing (SEM) Manager to join our team!

Key Responsibilities :

• Create, execute, & manage paid search strategies.
• Communicate with clients, attend meetings, and present to clients on a regular basis.
• Translate client’s marketing goals into a successful paid search strategy & manage client expectations.
• Educate paid search team and clients on SEM best practices and strategies.
• Day-to-day supervision of client paid search and analytics programs including strategic approach, recommendations and performance.
• Provide strategic direction on specific initiatives, identifying key messages or value proposition and the best means to communicate it.
• Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.
• Manage and optimize paid search campaign strategies, including bid optimization, landing page optimization, and search remarketing.
• Create paid search reports, analyzing campaign performance along with strategic recommendations for continual improvement.
• Contribute to paid search and analytics new business pitches.
• Stay current on emerging trends and act as a thought leader, keeping the team updated on changes and best practices.

Qualifications