Performance Marketing Manager (Mobile User Acquisition)

Performance Marketing Manager (Mobile User Acquisition)

Location : in-office, full-time (Concord, ON)

About Twelvio

Twelvio (a trademark owned by Blazesoft Ltd) is a performance‑driven marketing agency helping brands grow through strategy, creativity, and execution. We work closely with clients, partnersstacles., and internal teams to deliver measurable results. As we continue to expand, we’re looking for a Performance Marketing Manager (User Acquisition) with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt — a hands‑on optimizer who thrives on testing, data‑driven scaling, and creative collaboration.

Key Responsibilities

• Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high‑quality mobile installs and first‑time deposits.
• Manage and scale 7‑figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
• Leverage AppsFlyer for eventaders, attribution, and cohort analysis.
• Lead creative strategy and testing — collaborate with the art team to produce high‑performing static and video assets based on data insights.
• Execute a structured A / B testing framework to identify winning audiences, placements, and creatives.
• Continuously optimize campaigns for cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and creative rotation in real time.
• Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
• Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
• Integrate and align brand awareness and performance campaigns to maximize cross‑channel efficiency.
• Explore new growth opportunities through programmatic, influencer, and prestations ad networks.

Requirements

Nice to Have

Benefits

Seniority level

Associate

Employment type

Full‑time

Job function

Information Technology

Industries

IT Services and IT Consulting

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