Director, Product

Shack Shine is in the midst of a bold transformation. We're moving from a company that does one-time exterior cleaning and Christmas light installations to a technology-enabled powerhouse that takes care of the whole home through proactive exterior home care memberships.

We’re already the leader in the categorywe created: house detailing. Now, we need a visionary Product Director to lead this strategic shift. Your goal is clear: turn every customer into a lasting, high-value member, and build an operating platform that helps our Franchise Partners realize predicable, profitable growth.

You're a true product visionary who doesn't just manage roadmaps but transforms entire business models—you've successfully led the switch from transactional sales to high-value subscription or recurring revenue.

• You’re a builder at heart - someone who thrives on making useful things that enhance the lives of your customers.
• A strategic leader who can roll up their sleeves to execute. You make clear, decisive choices and turn a complex transformation strategy into a simple, executable plan.
• The ultimate champion for Lifetime Value (LTV), obsessed with customer retention and maximizing the value of every customer.
• A pro at building integrated systems for business owners, with experience building products for a network of independent businesses. You know how to drive adoption and profitable growth for your partners.
• You have an AI/Data-Driven Mindset, always seeking to leverage data and AI to create personalized and proactive solutions for customers.
• You are results-driven, your product vision and strategy is always tied to the most important business metrics.

As the Product Director, your core responsibility is to mastermind and execute the shift from a transactional service company to a high-LTV membership platform. This requires leading the integrated vision for our entire product ecosystem:

• Own the Customer Lifecycle Platform: Define and launch the vision for our membership-based customer experience. You will build the end-to-end digital tools that maximize customer engagement and Lifetime Value (LTV) through recurring membership.
• Design for Proactive Predictive Service: Alongside our Director, Software Engineering, lead the design of our data science capabilities and systems. Your goal is to create proactive customer journeys that anticipate needs and automate service delivery, making the experience effortless.
• Pioneer Partner Success: Champion the re-design of our operational tools. You will transform our internal platforms into an integrated Operating System—the core business platform that makes running a profitable, scalable business radically simple for our partners.
• Elevate Field Operations: Build the technology required to empower our frontline teams. You will ensure every service interaction is seamless and leverages data to convert customers into long-term member relationships.
• Execute the Product Vision: You will own the strategic product roadmap and lead execution across our integrated platforms, ensuring every product decision directly builds our competitive advantage and LTV-first business model.

• Proven LTV Transformation Experience: You've successfully led the change from a one-time sales model to a thriving subscription or recurring revenue model.
• Franchise/Multi-Unit Expertise: Deep experience building and driving adoption for products within a decentralized B2B2C network.
• Strategic Product Leadership: Demonstrated success in setting an integrated product vision and roadmap that clearly ties to core business outcomes (e.g., ARR, Services/Customer).
• Data & AI Acumen: A track record of leveraging data, machine learning, and AI to build automated and personalized customer experiences.
• Play to Win Mindset: The ability to simplify complexity and drive clear execution across a scaling organization.

???? COMPENSATION & BENEFITS

• Salary is $155k-170k per annum (The actual salary offered will be commensurate with education, experience, and internal parity).
• The Total Compensation Package includes Extended Health and dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.

???? HYBRID WORK ENVIRONMENT

We have created a hybrid work model that helps us get together to Collaborate, Celebrate and Connect while enjoying the flexibility of working where it makes sense for you. For this role’s duty and responsibility, we anticipate that you will come into the office one to two times per month.

???? THE HIRING PROCESS

• Pre-Screen – Let’s talk about your experience, goals & excitement for this role!
• Interviews – We know this is as big of a decision for you as it is for us, which is why our interview process is designed to be both engaging and transparent.
• References & Background Check
• We use audio recording transcription for our interview practices ????

???? ABOUT US

• O2E Brands has been named one of Canada’s Best Workplaces 14 times and made Newsweek’s top 100 list of “Most Loved Workplaces” at #14, the only Canadian company!
• Check out our culture on (YouTube) & social media!
• We value diversity and inclusivity—accommodations available upon request.

➡️ Ready to take your career to the next level? Apply today! ????

#ShackShine