Growth Marketer

Company : Petra Brands

Job Title : Growth Marketer (Fractional)

Location : Remote (USA & Canada)

Working Hours : 20-25 hours a week

About Us

Petra Brands is a dynamic and innovative company that encompasses a diverse range of brands. We specialize in creating unique and compelling consumer packaged goods (CPG) in the beauty, personal care, pet care, party events and lifestyle sectors. Our mission is to deliver exceptional products that evoke emotion, memories, and a sense of place through captivating brand identities and packaging.

About This Role

We are seeking an experienced, data-driven Fractional Growth Marketer to accelerate the customer acquisition, retention, and omnichannel performance of our CPG / DTC brands, Fomin and House of Party. Contractor will align campaigns with retail marketing calendars, coordinate with internal teams, and produce measurable campaign dashboards aligned to Company goals.

Main Responsibilities

Omnichannel Strategy

The core objective is to design and execute a cohesive strategy that treats our retail and direct-to-consumer (DTC) channels as mutually reinforcing growth engines.

• Unified Customer Journey : Design a comprehensive customer journey map that seamlessly bridges digital discovery (DTC and paid media) with the final point of purchase, whether online or in a physical retail store.
• Retail Velocity Drivers : Identify and prioritize specific digital marketing levers that demonstrably influence in-store purchase intent and increase retail sales velocity (units / store / week).
• DTC Incremental Growth : Develop and lead DTC-specific strategies aimed at achieving incremental sales and acquiring new, high-LTV customers efficiently.
• Market Opportunity Sizing : Conduct analysis to size new audience segments, geographical regions (US / Canada), or emerging digital channels for immediate testing and potential market expansion.

Digital Performance

You will be responsible for the hands-on management, optimization, and scaling of all performance marketing efforts with a strict focus on efficiency metrics.

Experimentation & Optimization

A rigorous, data-driven approach to testing is essential. You will formalize the growth process and maintain a culture of rapid iteration.

Lifecycle Marketing

Focus on turning one-time buyers into loyal, high-Lifetime Value (LTV) customers through personalized and automated communication.

Retail / Creator Programs

The primary goal is to use digital influence to directly impact sales at physical retailer locations.

Reporting & Analysis

You are responsible for translating complex data into simple, actionable insights that drive the business forward.

Cross-Functional Alignment

You will act as the key marketing liaison, ensuring all teams are operating with the same data and toward the same strategic objectives.

Required Experience & Qualifications

Petra Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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