BUSINESS DEVELOPMENT MANAGER – BUSINESS EVENTS
Winnipeg Economic Development & Tourism is looking for an organized, collaborative and communicative professional who is enthusiastic about making an impact on Winnipeg and its future. If you believe in our city, have a passion for people and process, and are interested in helping our organization operate at its best, consider joining our dynamic and growing team!
POSITION SUMMARY
Reporting to the Director of Business Development – Tourism, the Business Development Manager is responsible for increasing overnight visitations to Winnipeg by attracting business events from the Canadian, U.S. and international markets through the SFA lead generator, economic sectors of associations, corporate, government, third‑party planners and event right holders. The Business Development Manager prospects leads, attends sales initiatives and networks at a senior level with decision‑makers to attract business events to Winnipeg.
RESPONSIBILITIES AND FUNCTIONS
- Proactively identify prospects from the SFA lead generator, economic sectors of industry associations, corporate, government, planners and event rights holders
- Conduct daily prospecting and qualifying sales calls through cold calls and lead generation
- Convert sales prospects into confirmed meetings and conventions business for Winnipeg
- Strengthen relationships with clients and stakeholders
- Deliver presentations on Winnipeg’s value propositions at regional and national tourism business development initiatives and marketplaces
- Host clients on site visits showcasing Winnipeg
- Develop and execute accurate and detailed sales records on a daily and monthly basis utilizing a customer relations management system
- Develop relationships with clients and build partnerships with the local tourism industry
- Willingness to travel within Canada, United States, Europe and other countries as required, to attend tourism business development initiatives and marketplaces
- Understand the competitive tourism environment related to other cities and Winnipeg’s economic sectors
- Represent Tourism Winnipeg on national tourism committees and boards to strengthen partnerships and industry knowledge
BUSINESS DEVELOPMENT ACTIVITIES
This deadline‑driven role requires the Business Development Manager to not only meet their own deadlines but also to ensure that all partners adhere to the necessary timelines and deliverablesProspect new leads using a variety of tools such as research, search engines, industry directories, trade publications, and membershipsStrengthen customer relationships and develop new business opportunitiesAdjust selling tactics for market changes and clientsDevelop and work on target lists to identify future opportunities with a focus on Winnipeg’s economic sector to connect to local influencersAssist the sales and service team in the planning and execution of familiarization (FAM) tours, site inspections, client events and trade marketplaces as requiredWork alongside the sales and service team who provide services such as event planning advice, tool kits, welcome packages for meetings and conventions confirmed for WinnipegMaintain awareness of competing cities and the tourism industry (i.e. through trade publications, research, workshops, committees and relationships)Have a strong knowledge of the Winnipeg tourism industry and infrastructureAlways represent the organization professionally in public settings, keeping in mind that actions, social media activity, and behavior reflect the organization's image and valuesINDUSTRY RELATIONS
Work with Team Winnipeg, a marketing consortium of more than 50 tourism partners collaborating to sell Winnipeg as a meeting and convention destination through marketplaces, trade shows, client events, FAMs and marketing collateralGive presentations on Winnipeg’s value propositions at local, regional and national tourism events and sales initiativesContribute, attend industry meetings and hold memberships to : Meeting Professionals International, Professional Conference Management Association, SKAL, ICCA, Destination Canada etc.Develop relationships and build partnerships with the local tourism hotel and hospitality sector to report on leads / referralsMaximize collaboration with industry stakeholders by developing relationships and building partnerships with the local tourism hotel and hospitality sector for leads / referralsINTERNAL
Work with Team Winnipeg, a marketing consortium of more than 50 tourism partners collaborating to sell Winnipeg as a meeting and convention destination through marketplaces, trade shows, client events, FAMs and marketing collateralGive presentations on Winnipeg’s value propositions at local, regional and national tourism events and sales initiativesContribute, attend industry meetings and hold memberships to : Meeting Professionals International, Professional Conference Management Association, SKAL, ICCA, Destination Canada etc.Develop relationships and build partnerships with the local tourism hotel and hospitality sector to report on leads / referralsMaximize collaboration with industry stakeholders by developing relationships and building partnerships with the local tourism hotel and hospitality sector for leads / referralsSKILLS & ABILITIES
Excellent knowledge of the tourism industryTrustworthy and capable of handling sensitive materials including funding information, office communications, budget discussions with the utmost discretionTime management skills are imperativeAbility to efficiently manage multiple tasks simultaneously, handle numerous open files and competing timelines with precision and attention to detail is essentialHighly energized, flexible, results‑oriented individuals with a drive to succeedExcellent skills in account management, direct sales and sales presentationsStrong interpersonal skills and aptitude for relationship building and strategic networkingAbility to work well independently and within a team environmentExperience with budget managementMust be flexible and adaptable to changeEDUCATION / EXPERIENCE – REQUIRED
Post secondary education from an accredited college or universityMinimum 5 years’ experience in sales, account management and business development are a mustAble to share a track record of successPrevious sales experience where sales targets were required is a mustExperience networking with senior level managementExperience networking and have contacts in the business communityExperience working in a database management system and MS Office applicationsOTHER REQUIREMENTS
Full‑time, in‑office position with standard business hoursValid driver’s license and access to a vehicleTravel requiredSatisfactory work record, including satisfactory attendance and punctualityMust be available to work extended hours as requiredFrench / English bilingualism an assetDIVERSE TEAMS CREATE BETTER IDEAS AND GROWTH IN OUR CITY!
A strong connector between business, industry, educational institutions and governments, Winnipeg Economic Development & Tourism knows the most diverse teams bring about the best results when it comes to innovation, growth, and impact on a community.
Winnipeg Economic Development & Tourism values team members who are diverse in age, gender identity, race and cultural backgrounds, sexual orientation, physical and mental abilities. Diverse voices are critical in the next chapter of Winnipeg’s economic growth and contribute to our city’s success.
HOW TO APPLY
Option One : Step 1 : Visit https : / / workinmanitoba.ca / and click “Connect with employers now”. Then follow the steps to create or log into your account.
Step 2 : Search for Winnipeg Economic Development & Tourism in the Work in Manitoba job portal.
Step 3 : Submit your resume and cover letter through the portal.
Option Two : Submit your resume and cover letter to careers@edwinnipeg.com
Applications will be accepted until January 5, 2026. We thank all applicants for your interest, however only those selected for an interview will be contacted.
Seniority level
Mid‑Senior levelEmployment type
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