Senior Marketing Manager

Job Description

Job Description

The Senior Marketing Manager is a strategic and hands-on leader responsible for translating BRC’s business objectives into integrated marketing strategies and execution plans. Reporting to the Director of Marketing & Communications, this role plays a key part in turning strategic direction into effective marketing programs, campaigns, and deliverables.

This position leads day-to-day marketing execution across brand, product launches, campaigns, and communications, while supporting annual planning, performance tracking, and team coordination. The Senior Marketing Manager also provides leadership to a small marketing team and external partners, ensuring projects are delivered on time, on brand, and with measurable impact.

Requirements

Marketing Execution & Planning

• Partner with the Director of Marketing & Communications to develop BRC’s annual marketing plan and lead execution against approved timelines
• Translate strategic priorities into actionable marketing plans, timelines, and resourcing needs
• Support product launches and go-to-market initiatives in collaboration with Product Development and cross-functional teams
• Identify opportunities to improve marketing effectiveness through performance insights, competitive research, and industry trends
• Manage the annual marketing budget to ensure initiatives align with approved spending

Team Leadership & Coordination

Performance Tracking & Optimization

Cross-Functional & External Collaboration

Operational Excellence & Brand Management

Qualifications & Experience

Core Competencies

Working Conditions

Benefits

Why Work for BRC?

Health benefits Program to BRC Employees once permanently hired, as described in the BRC Health Benefit Plan.

Active Social Committee that runs 10+ events / year to drive employee engagement

Inclusive environment with monthly initiatives to promote diversity and inclusion

Great company culture and people to work with!

Inspiring team committed to a diverse, inclusive, and safe workspace.

Opportunities for growth and advancement.

BRC awards a Service award every 5 years to BRC Employees.

Flexible, hybrid schedule offering work from home and in-office options

Compensation package offering $85,000 to $105,000 per year or depending on experience

BRC is one incredible Team, delivering on the ultimate in Customer experience. If you want to join on our journey, please submit your resume and cover letter by February 20, 2026.

Due to a high volume of applications, only those candidates who are selected for interviews will be contacted.

BRC endeavors to fill positions with the best available candidates who have the appropriate combination of education, experience, skills and abilities to successfully perform the duties of the position. BRC is committed to equity and values diversity. We welcome applications from qualified individuals of all genders and sexual orientations, persons with disabilities, Aboriginal persons and persons of a visible minority.

At BRC, we are embracing innovative technologies, and Artificial Intelligence (AI) may be used to pre-screen applicants to enhance our recruitment process. AI-driven tools help us streamline candidate sourcing, improve the quality of our hiring decisions, and ensure a more efficient and personalized experience for both candidates and hiring teams.