Job Description

With over 70 years of combined expertise, this award-winning luxury landscaping firm is the Greater Toronto Area’s top choice for refined outdoor spaces. Known for their unmatched craftsmanship, the company has been repeatedly recognized with accolades, including nine Landscape Ontario Awards, seven HomeStars Best of the Best honors, and Best of Houzz Service (2023). They are Bauemler Approved and members of the Health & Safety Excellence Program (2023), embodying core values of Service, Accountability, Teamwork, Entrepreneurial Spirit, and Integrity.

As they aim to redefine outdoor elegance on an even grander scale, the company seeks its most pivotal leader yet—someone with the grit, expertise, and drive to lead the entire sales engine and growth strategy. This senior role will take full ownership of revenue generation, relentlessly pursuing results to exceed all expectations for growth and profitability. With sustainable luxury at the forefront, this leader will be instrumental in pushing the organization to new heights, making an indelible impact on the future of high-end landscaping.

• Reports to President / CEO : Work directly with a highly driven leader who is mentored by an award-winning innovator in the software and landscaping sectors—an industry pioneer known for scaling operations and creating exceptional impact. This invaluable, high-level support empowers you to lead boldly, strategically shape the company's future, and drive revenue growth in a competitive, rapidly expanding market
• Sales & Marketing Leadership : A seasoned revenue strategist, with extensive experience in digital marketing, sales, and growth operations. With the ability to craft a sophisticated marketing engine that leverages digital tools and data to drive inbound leads. An expert at understanding value-driven marketing spend, and implementing powerful go-to-market strategies to accelerate revenue
• Aggressive Market Domination : Uncover untapped revenue streams and seize new market opportunities with unyielding determination, relentlessly driving the company’s dominance in the industry and outperforming all competitors
• Operational Powerhouse : Leverage deep industry expertise to streamline operations aggressively, supercharge sales effectiveness, and optimize the powerful convergence of marketing, lead generation, data analytics, and traditional sales development
• Unstoppable Sales Leadership : Command the sales team with uncompromising accountability and a laser focus on performance. Set audacious targets, create game-changing incentive structures, and instill a client-first mentality that ensures the relentless pursuit of excellence at every level
• Excellence in Client Experience : Own the client journey, driving a personalized, seamless experience from the first point of contact to project completion and follow-up, ensuring repeat business and cultivating an unrivaled reputation for excellence and reliability.
• Data-Driven Strategy Mastery : Harness the power of analytics and market research to sharpen continuously and adapt strategy, making data-informed decisions that drive breakthrough growth and innovation in real time
• Collaboration for Explosive Success : Forge an unbreakable partnership with the Director of Sales and Marketing, driving the alignment and execution of aggressive revenue goals, ensuring cross-functional communication and collaboration surpassing expectations to achieve unprecedented results

Requirements

We’re looking for a transformational VP of Sales who is ready to lead with vision, grit, and impact. This role demands a driven leader who doesn’t just meet expectations but shatters them. Your focus will be on pushing every boundary—from uncovering untapped revenue streams to optimizing sales effectiveness and creating a top-tier client experience. This is a unique opportunity for a candidate who thrives on hands-on building, experimentation, and delivering transformative results. You will command the sales and marketing strategy with an uncompromising focus on performance and market leadership, leveraging deep industry expertise to dominate the luxury landscaping sector.

Benefits

This is the ideal opportunity for a leader who thrives in a dynamic environment, is inspired by the potential of high-growth industries, and is ready to take on an executive role that demands both vision and execution. If you’re prepared to elevate a leading landscaping brand to new heights, we’d love to meet you!

Requirements

Relevant industry experience - ideally within luxury services, landscaping, or construction industries Extensive sales and marketing experience Excellent communication skills with the ability to influence at all levels of the organization Proven track record of scaling revenue and achieving growth in competitive markets Experience growing revenue from $10M - $50M+ Experience scaling a company’s revenue and building high-performance teams in a high-touch, client-driven industry Strong experience with inbound, referral-driven sales models Must be able to build sales teams, set KPIs, and hold people accountable Comfortable leading in a flexible work model, with an influx of hours during high-demand seasons