In consultation with the Manager, plans, organizes and conducts visits to Canadian secondary schools to meet with counsellors and advise prospective students on program offerings, the application process, admission requirements, scholarships, housing, etc.
Develops an annual plan to meet yearly recruitment and conversion goals that align with the Strategic Enrolment Management Plan.
Prepares and analyzes reports on application, admission and conversion numbers for assigned recruitment portfolio and will determine where recruitment resources are best allocated.
Prepares and delivers effective recruitment presentations in schools, career and education fairs and other related recruitment events regarding study options at TRU. This includes scheduling and confirming visits, making travel arrangements, shipping materials and collecting and recording prospect information.
Conducts appropriate follow-up with contacts made with prospective students and counsellors during off-campus visits.
Evaluates the outcomes of various recruiting activities, prepares post-trip reports in a timely manner, compiles reports on statistical information, and makes recommendations for changes or improvements to the Manager. Reports to the Manager on such matters as observations of market trends and competitors’ activities.
Advises prospective Faculty of Science students, school counsellors, and others on academic offerings, admission requirements, and / or required prerequisite studies. Provides information on housing, scholarships, and other services available to TRU students. Advising takes place in areas such as secondary schools and career / education fairs, as well as with individual students and their families visiting TRU. Advising also takes place through telephone, electronic mail and web-based correspondence.
Provides educational plans and first-year planning prior to admission.
Builds and maintains relationships with relevant on-campus and off-campus community networks using various forms of media, including social media platforms.
Works collaboratively with other post-secondary institutions to improve student recruitment activities (Post Secondary Institutions of BC planner).
In collaboration with faculty and staff from the department and representatives from the Future Students Office, plans and conducts on-campus recruitment and conversion events, including campus tours, enrolment workshops, interactive online chats and other types of virtual meetings with prospective students, applicants and newly admitted students.
Assists with updating recruitment materials and publications, collects and reviews data, writes communications, and develops presentations. This will involve collaboration with various internal departments / partners (, Academic Advising, Marketing & Communications, Faculties, etc.).
REPORTS TO
Manager, Academic Planning and Review
QUALIFICATIONS
EDUCATION :
A four-year baccalaureate degree
EXPERIENCE :
One year of related experience in a post-secondary environment where public speaking and / or group facilitation was part of the responsibilities
SKILLS, KNOWLEDGE OR ABILITIES RELATED TO THE JOB
Knowledge of University academic policies, admission requirements and program information
Demonstrated working knowledge of various social media platforms to connect with audiences, including content marketing and engagement
Proficiency with MS Word, PowerPoint, Excel, Teams, Zoom, relational databases (, Banner) and other computer software
Excellent organizational and time management skills
Event planning skills
Ability to communicate effectively to culturally diverse audiences, verbally and in writing
Demonstrated ability to conduct effective presentations
Ability to deal courteously and tactfully with students, parents, campus partners and the general public
Maintains and contributes to a positive and respectful workplace environment
Ability to plan, organize and prioritize tasks and meet deadlines, maintaining accuracy and attention to detail
Ability to set priorities, multi-task, work with minimal supervision and remain focused on objectives
Ability to travel independently, for extended periods of time, by road and air travel
Ability to coordinate office workload, complete and coordinate necessary planning and communication tasks while travelling
Valid Class 5 BC Driver’s license with no restrictions that would prevent required travel
WORKING CONDITIONS
Extensive travel required within Canada. This position will spend a significant amount of time off-campus visiting schools and attending education / career fairs.
Standing for long periods of time on concrete floors during education / career fair events
Repetitive lifting and carrying items weighing up to 20 kg (up and down school and event centre stairs, in and out of vehicles, through inclement weather, etc.)
Set up of computer / audiovisual equipment and tables and chairs at off-site locations on a frequent basis
Flexibility in work hours; some evening and weekend work required
The salary for the above position is determined by the Collective Agreement with the Canadian Union of Public Employees, Local 4879, as it presently exists.