Reporting to the Director of Communications, Marketing, the Social Media Manager will be a key member of the GFL Marketing Team responsible for overseeing the strategic direction and execution of GFL’s social media activities.

Key Responsibilities :

• Craft compelling, engaging and varied written content for all of GFL’s social media platforms, in line with the company’s brand voice
• Create and manage a monthly social media content calendar aligned with GFL’s company goals
• Oversee the Marketing’s Team social media workflow
• Manage scheduling and deployment of all social media content
• Coordinate translation of social media content
• In collaboration with the GFL Digital Marketing Team, inform the strategic direction of GFL’s social media activities in line with the organization’s business goals
• Explore opportunities for new features and content
• Stay up-to-date with social media trends, tools, and best practices, and implement them accordingly
• Collaborate with stakeholders across GFL to develop social content, including campaigns
• Monitor front end activities including notifications, comments, and successful deployment to all channels
• Analyze social media metrics and performance data to optimize content strategy
• Assist the Director of Communications with strategic planning for GFL’s communications channels
• Other duties as assigned

Knowledge, Skills, Abilities and Competencies :