Product marketing Jobs in Markham, ON

Company Description

For more than 30 years, Lorex has been a leader in the marketplace when it comes to innovative security technology for both home and commercial use. We achieve this by continuing to produce innovative monitoring solutions, all backed by cutting-edge technology and a dedicated team of forward thinkers. Using the latest technology and innovations, Lorex strives to produce solutions to both enhance security and fit your lifestyle.

Job Summary

Reporting to the Senior Marketing Manager, the Senior Product Marketing Specialist will be a strategic thinker responsible for developing strategy, planning, implementing, and executing all activities related to product launch and post launch marketing. The ideal candidate will possess strong organizational skills, demonstrating the ability to construct comprehensive critical paths and workback schedules to meet essential marketing deadlines.

A successful candidate will exhibit a creative flair, contributing to the development of product positioning, and translating technical product specifications into consumer-centric benefits. This includes working closely with product managers to ensure the technical advantages of the product are effectively translated and conveyed to consumers through various marketing channels.

In this role, active involvement in Product Gating and leadership in Go-To-Market Meetings for key product launches will be essential to keep all stakeholders informed about marketing direction and plans, ensuring activities stay on track. The successful candidate will be a collaborative team player, demonstrating the ability to lead projects while coordinating seamlessly with various departments.

Furthermore, the Senior Product Marketing Specialist should possess a genuine enjoyment and passion for the product and technology. Additionally, they will be tasked with building brand awareness and equity in the smart security category while showcasing strong storytelling skills through marketing creatives.

Duties & Responsibilities :

Product Marketing :

• Develop product launch marketing strategy and briefs for new product launches across all paid and organic marketing channels.
• Direct and assist with creative development, including content, marketing material, and key messaging.
• Work cross-functionally with other departments for product testing, usability, and information for the development of marketing material and written usability analysis.
• Collaborate with product teams to identify unique selling points and provide directions for marketing creative development to internal and external designers and copywriters.
• Manage product samples for marketing use and track all sample execution.
• Develop a compelling product story and assist with product positioning to identify a unique market stance for successful marketing collateral creation.
• Benchmark competitors and market leaders, applying best practices into our product marketing campaigns.
• Assign and manage marketing projects in collaboration with Graphic Designers, Video Production Artists, Social Media Coordinators, Digital Marketing, and Product Management.
• Assist with content across Lorex’s website, retail, social media, ad networks, affiliates, retail partners, video scripts, etc.
• Collaborate with development sessions for the creation of product identities, slogans, and creative appeal.
• Lead Go-To-Market Meetings and prepare tracking documentation to keep all stakeholders informed.
• Conduct research on competitor’s channels, including product advertising, websites, models, and other related activities, and report findings and market trends.
• Attend / represent Marketing department in the Product Gating meetings.
• Present the idea, progress, and postmortem throughout the launch marketing process.
• Manage DAM (Digital Asset Management) solution for effective utilization across the organization.
• Complete product training modules for retail sales and on-floor staff, such as EPK training.

Content Marketing :

Project Management :

Retail Marketing :

Requirements :

Knowledge, Skills and Abilities (KSAs)

Background Experiences

Hands on management and creation of syndicated digital content on Syndigo platform; creation of enhanced rich media for key retail channels

Experience with designing Amazon content

Familiarity with AODA (Canada) and WCAG 2.1 Level AA (USA)- website content compliance for accessibilities

On-going content optimization across all platforms on a regular basis

Competency Profile

Lorex welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.