Description
Posted on: May 7, 2026 Closing on: May 14, 2026
Location: Toronto, ON
Employment Type: Part-time, casual. Friday evening and weekend availability is requiredRemote/Onsite: Onsite
Level: GuideReport to: Visitor Services Manager and Visitor Services SupervisorsStart date: May 29, 2026Salary: $24.89 per hourBenefits: Attractions Ontario Benefits and Toronto Attractions Council Benefits
Visitor Experience Guides are the welcoming public face of the Museum of Contemporary Art and play a vital role in creating an engaging, inclusive, and memorable experience for all visitors. As front line ambassadors for MOCA, Visitor Experience Guides are responsible for all public facing aspects of the museum experience, including visitor orientation, admissions, membership and merchandise sales, tours, wayfinding, in gallery engagement, safety, and security.
Through thoughtful hospitality, strong communication, and proactive visitor engagement, Visitor Experience Guides help connect audiences to MOCA’s exhibitions, programs, and events while contributing to the museum’s revenue generation and visitor experience goals. From sharing knowledge about exhibitions and the heritage building to finding creative ways to surprise and delight visitors each day, Visitor Experience Guides help define the face of MOCA and the 21st century museum experience.
Key Responsibilities
- Serve as a welcoming and knowledgeable host by greeting all visitors to MOCA, creating a positive first impression, and being available to answer questions throughout the museum experience
- Proactively drive revenue generation by promoting admissions, memberships, public programs, tours, and retail offerings through confident, visitor-focused engagement
- Identify visitor interests and recommend relevant exhibitions, memberships, programs, and events to enhance the visitor experience and encourage repeat visitation
- Stay informed and act as an expert on MOCA’s exhibitions, artists, public programs, and schedule of events, communicating information clearly and enthusiastically to visitors
- Facilitate a smooth, accessible, and efficient visitor experience by monitoring visitor flow and assisting with wayfinding throughout the museum
- Enforce museum safety, security, and visitor conduct protocols in all public spaces
- Monitor galleries and artwork closely, reporting any concerns, damage, or changes in condition immediately
- Deliver all visitor services in an inclusive, respectful, and culturally competent manner for a diverse range of communities and audiences
- Support busy periods through proactive line management and visitor engagement to ensure an efficient and welcoming experience at all times
- Lead a variety of tours and educational experiences, including public, corporate, VIP, and group tours
- Process admissions, memberships, retail, and other transactions accurately using point of sale systems and cash handling best practices
- Respond to visitor inquiries by email, phone, and in person in a professional and timely manner
- Use mobile and digital technologies to assist visitors and share information about exhibitions, events, and museum services
- Assist with special events and venue rentals, including event setup and teardown, furniture movement, guest monitoring, and hospitality support
- Serve beverages during special events and venue rentals in accordance with applicable procedures and regulations
- Encourage visitor participation in surveys and feedback initiatives to support continuous improvement of the visitor experience
- Research artists, exhibitions, and artworks using internal and external resources to provide engaging and informed conversations with visitors
- Contribute ideas and collaborate on operational improvements, visitor experience initiatives, and new work practices that support MOCA’s mission and goals
- Accurately collect, input, update, and maintain visitor, membership, ticketing, and event-related information in museum databases and systems, ensuring confidentiality
Skills, Knowledge and Expertise
Must-haves - 2 years of experience in a customer service, sales, hospitality, retail, museum, gallery, or visitor experience environment
- Post-secondary education in museum studies, hospitality, art history, or arts administration
- Experience handling cash, processing transactions, or using point of sale systems
- Conflict resolution skills, with the ability to remain calm and professional in fast-paced situations
- Ability to engage confidently and professionally with a wide range of visitors
- Comfortable speaking to groups and delivering tours or presentations to diverse audiences
- Interest in contemporary art, museums, culture, or public programming
- Must be able to work regular weekends and Friday evenings
- Occasional holidays, late nights and special events shifts
Nice-to-haves - Bilingual (French or other second language)
- First Aid Certification
- Smart Serve Certification
- Experience with AgileTix and membership databases
Benefits
Attractions Ontario Benefits and Toronto Attractions Council Benefits
Vision
The Museum of Contemporary Art Toronto is at the heart of the art ecosystem. MOCA will be ambitiously inclusive, interdisciplinary, and internationally renowned through our work with artists. A place for everyone to explore that provokes ideas and discussion and challenges the current cultural moment.
Mission
Artists, relationships, and experimentation are at the centre of everything we do. MOCA Toronto presents rotating exhibitions and programmes that prioritize twenty-first-century artistic production, primarily through commissioning new work. We foster active dialogue, participation and celebrate complexity; in order to serve as an inclusive cultural hub in this hyper-diverse city and world.
Values
- Equity, inclusion, and access
- Artist-centered, interdisciplinary and process-oriented
- Critical conversations and transformative work at our core
- Reciprocal and relationship-based
- Locally rooted and globally connected
- Courage and Responsibility
Brief History
MOCA is a twenty-year-old institution that has experienced numerous iterations over the years. However, two main aspects have remained constant:
- The institution has served as an important gathering space in Toronto and Canada for artists to experiment, celebrate complexity, and offer thought-provoking responses to the current cultural moment
- MOCA has been and is constantly evolving and expanding with our times
In September 2018, MOCA moved into the Auto BLDG, a purpose-designed home in a former industrial space at the heart of a new neighbourhood in the Lower Junction.
