Marketing analyst Jobs in Hamilton, ON

Job Overview

The Marketing Manager is responsible for strategic leadership of key marketing communications and media initiatives that lead to measurable business growth. This role is responsible for driving the development of annual marketing plans including marketing communications cause marketing public relations and media collaborating with internal teammates in the US and Canada and external agencies ensuring all marketing aligns with the overall brand strategy to drive business impact. This role requires experience in full funnel media with responsibility for media strategy optimizing media plans and driving executional excellence with agency partners.

Principal Accountabilities :

Campaign and Media Management

• Leads development of annual marketing plans leveraging efficiencies from the US division and identifying gaps where Canada-specific initiatives should be prioritized
• Oversees DQs Canadian national marketing campaigns and activations to foster and increase brand awareness brand affinity store traffic and campaign engagement
• Uses exceptional project management and collaboration skills to manage day-to-day activities and key stakeholders to ensure campaigns stay on track on budget and on time.
• Works closely with internal and external teammates to manage creative production and ensure all creative and messaging meets a high bar. Creative development includes video audio social and in-store merchandising as well as overall design system integration.
• Leads development of annual full funnel media plans applying learning and optimizations to maximize media investments and drive business growth.
• Effectively manages assigned marketing budgets for on-time and on-budget campaigns including production and paid media.
• Oversees and manages creative packaging changes.
• Presents as appropriate to company management and Franchise Advisory Committee.

Cause Marketing

Public Relations

Qualifications :

Education & Qualifications

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Work Environment :

Most positions located out of our corporate office in Burlington Ontario will work a hybrid work schedule where you will work 3 collaboration days a week.  Additional in office time may be required to support team / project needs.

Inclusion & Belonging

We are committed to creating a culture of inclusion and belonging for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work and where we recruit engage and retain employees franchise owners and suppliers based on qualifications and merit. We strive to maintain an environment where everyone feels welcome.

Remote Work : No

Employment Type : Full-time

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Department / Functional Area : Marketing

Experience : years

Vacancy : 1