Job Description

As Global Brand Manager , you will elevate Zenduit’s presence in the telematics and SaaS industries by fostering an integrated marketing approach that emphasizes brand leadership, strategic alignment, and global scalability. Beyond executing marketing campaigns, the role expands to encompass thought leadership, innovation, and measurable impact in brand recognition, customer acquisition, and retention. With a sharper focus on global brand strategy, partnership ecosystems, and leveraging emerging technologies, this role ensures Zenduit remains at the forefront of its industry.

Responsibilities :

Global Brand Leadership :

Evolve and manage a cohesive global brand strategy to establish Zenduit as a trusted leader in telematics and SaaS.

Drive thought leadership initiatives such as industry white papers, keynote speaking opportunities, and strategic partnerships to position Zenduit as an authority in fleet management and connected solutions.

Cultivate a consistent brand presence across all customer touchpoints and regions.

Marketing Strategy Development :

Integrate Zenduit’s marketing efforts with its overarching business strategy, focusing on global scalability and regional adaptability.

Leverage advanced analytics and customer insights to shape data-driven marketing strategies.

Prioritize customer segmentation and personalized marketing approaches to maximize relevance and engagement.

Digital Transformation and Innovation :

Lead the adoption of AI-driven tools and marketing automation platforms to streamline operations, optimize customer engagement, and enhance campaign ROI.

Oversee the creation of immersive digital experiences (e.g., interactive webinars, virtual product demos) that differentiate Zenduit in the market.

Explore emerging technologies such as augmented reality (AR) and blockchain for innovative marketing initiatives.

Channel and Partner Marketing :

Strengthen Zenduit’s partner marketing programs by implementing co-marketing initiatives that enhance reseller engagement and drive mutual growth.

Develop tailored campaigns for specific verticals (e.g., logistics, government, and telecommunications) to address unique customer needs.

PR, Branding, and Communications :

Elevate Zenduit’s brand narrative to resonate with global and regional audiences, emphasizing innovation, customer success, and sustainability.

Expand public relations efforts to secure top-tier media coverage and partnerships with industry influencers.

Launch campaigns that highlight Zenduit’s commitment to ESG (Environmental, Social, and Governance) principles to enhance reputation and attract new markets.

Product Marketing and Go-to-Market Leadership :

Deepen collaboration with product teams to integrate customer feedback into product development and messaging.

Drive cross-functional alignment to ensure the success of new product launches and upgrades, meeting adoption goals and increasing upsells.

Create region-specific training materials and collateral to empower sales teams globally.

Customer-Centric Campaigns :

Launch advocacy programs that transform Zenduit’s top customers into brand ambassadors, leveraging testimonials and case studies to build credibility.

Introduce loyalty and rewards programs to strengthen customer retention and upsell opportunities.

Global Collaboration and Leadership :

Partner with the COO, Global Sales Manager, and Regional Sales Managers (EMEA, LATAM, NA) to align marketing objectives with sales and operational goals.

Mentor and empower marketing leaders to innovate, meet deadlines, and deliver measurable outcomes.

Foster a culture of accountability and creativity within the global marketing team.

KPIs : Brand Leadership :

Increase Zenduit’s position in industry rankings and thought leadership indices by 20% annually.

Achieve >

30 mentions in tier-1 media outlets annually, including interviews, features, and bylines.

Revenue Growth : Drive >

40% of total sales pipeline through marketing-driven campaigns.

Increase cross-sell and upsell revenue by 20% through targeted marketing efforts.

Global Market Penetration :

Expand Zenduit’s reach into at least two new geographic markets annually.

Achieve >

25% YoY growth in lead generation in high-priority regions (e.g., LATAM, EMEA).

Customer Engagement :

Increase NPS (Net Promoter Score) for marketing-related touchpoints by 15%.

Improve website and digital engagement metrics, such as a 30% growth in video engagement and a 20% increase in average session duration.

Campaign Effectiveness :

Maintain >

25% conversion rates for global marketing campaigns.

Deliver >

90% of campaigns and projects on time and within budget.

Partner Satisfaction :

Achieve >

90% satisfaction scores from channel partners for co-marketing programs.

Develop at least five high-impact joint campaigns annually with strategic partners.

Innovation Metrics :

Introduce at least three new digital marketing technologies or tactics annually.

Reduce manual marketing processes by 30% through AI and automation.

Team Leadership : Ensure >

90% of marketing team members meet or exceed individual performance goals.

Maintain >

85% team satisfaction scores in annual engagement surveys.

Opportunities for Enhancement :

Elevate Brand Storytelling :

Position Zenduit as a visionary in telematics through compelling narratives about its impact on fleet management, sustainability, and technological innovation.

Focus on Regional Adaptation :

Implement localized campaigns that address the cultural and market-specific needs of EMEA, LATAM, and NA regions, ensuring a global strategy with local relevance.

Sustainability and Corporate Responsibility :

Integrate Zenduit’s sustainability efforts into branding and PR campaigns to appeal to environmentally conscious customers and partners.

Advanced Analytics :

Deepen the use of predictive analytics to anticipate customer needs and refine targeting for greater efficiency and impact.

Global Awards and Recognition :

Develop initiatives to earn Zenduit recognition in global industry awards, increasing credibility and visibility.

Qualifications

Education :

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA is a plus.

Experience :

Personal Attributes

Requirements

Global Brand Strategy & Management - Develop and execute a comprehensive global brand strategy to enhance Zenduit’s visibility and reputation. - Ensure consistent brand positioning across all touchpoints, including events and digital channels. - Manage impactful brand campaigns to boost awareness and engagement. Strategic Partnerships & Alliances - Identify and establish strategic partnerships to expand brand reach. - Drive co-branded events and joint marketing initiatives. - Negotiate and manage partnerships aligned with brand objectives. Event Management & Execution - Plan, organize, and execute global events, including trade shows and webinars. - Oversee event logistics, marketing, budget, and post-event analysis. - Coordinate with teams and vendors for seamless execution. Press & Media Relations - Develop strategies for press releases and media communication. - Build relationships with media outlets and influencers for coverage. - Oversee creation of brand assets like press kits and launch materials. Team Leadership & Management - Lead a team of marketers and event coordinators to execute branding initiatives. - Mentor team members, fostering collaboration and growth. - Set KPIs and monitor team performance against strategic goals. Brand Performance Analysis & Reporting - Track and analyze brand performance metrics. - Provide regular updates on branding strategy effectiveness. - Optimize branding efforts using data insights. Key Skills & Competencies - Strategic Thinking : Develop and implement long-term branding strategies. - Event Management : Plan and execute high-impact events. - Product Marketing : Expertise in positioning and messaging software products. - Partnership Development : Build and manage strategic alliances. - Press Relations : Manage press releases and media relationships. - Leadership : Lead and develop high-performing teams. - Analytical Skills : Use data to measure brand performance. - Communication : Exceptional written and verbal communication skills.