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Director of Customer Insight & Analytics
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Pivotal Integrated HR SolutionsToronto, ON, CanadaDirector of Customer Insight & Analytics
Indigo Books & Music Inc.Toronto, ON, Canada- Full-time
- Part-time
- Permanent
Director of Customer Insight & Analytics
- Full-time
- Employee Type : Permanent
- Full-Time / Part-Time : Full-Time
Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.
WHO WE ARE
We play by the following rules :
MISSION
The Director of Customer Insight & Analytics is responsible for establishing and managing Indigo’s Customer Health Dashboard, which enables the organization to track customer behaviour against established weekly and monthly targets. The Director will provide actionable insights on customer behaviour trends to support key processes, including the Marketing Communication Process, the Plum Loyalty Program Development Process, the Weekly Performance Management Process, and the annual Strategic Planning Process.
The Director will monitor and share insights on market trends with the Marketing Team and senior management, providing a comprehensive view of opportunities and challenges related to existing and potential customers.
As a key member of the Marketing Team, the Director will contribute to the development of Marketing Strategy and play an integral role in the Corporate Strategic Planning Process.
This role will also lead the development of a highly skilled and engaged Customer Analytics and Insight Team, fostering a culture of data-driven decision-making to support Indigo’s overall strategic goals.
KEY PERFORMANCE METRICS
KEY ACCOUNTABILITIES
Customer Health Reporting
Strategic Insight Support
KEY RELATIONSHIPS
MINIMUM REQUIREMENTS
At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at [emailprotected] if you require an accommodation at any time during the recruitment process.
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