The Opportunity
Triple Green Products is looking for a proven executive who knows how to turn strategy into action, build capable teams, and deliver measurable growth.
This is a high-impact leadership role for someone who wants the authority and responsibility to shape how a growing company operates. You will lead the sales organization, strengthen dealer and distributor performance, develop leaders, and establish the structure and discipline required to scale.
We are not looking for an armchair executive. We need a visible, boots-on-the-ground leader who gets close to the people, customers, numbers, and processes before making decisions. You will be expected to identify what is holding the organization back, establish a clear path forward, and hold yourself and others accountable for executing it.
Reporting directly to the President, you will be a key member of the leadership team and play a meaningful role in shaping the future of Triple Green Products.
What You Will OwnDrive Sales Growth
- Lead the sales organization to achieve sustainable and profitable revenue growth.
- Establish a clear sales strategy aligned with the company’s long-term objectives.
- Build and implement a disciplined, repeatable sales process.
- Set meaningful KPIs and use accurate data to evaluate performance and guide decisions.
- Improve sales forecasting, pipeline management, and follow-through.
- Identify and pursue new markets, partnerships, channels, and growth opportunities.
- Strengthen strategic relationships with customers, dealers, and distributors.
- Improve dealer recruitment, onboarding, training, performance, and accountability.
- Step in quickly when results fall short and lead the corrective action required.
Build a High-Performance Organization
- Create greater clarity around roles, responsibilities, expectations, and decision-making authority.
- Develop practical systems and processes that improve consistency, efficiency, and execution.
- Establish clear standards and ensure they are understood and followed throughout the organization.
- Build accountability without losing sight of the people behind the numbers.
- Coach and develop team members to become more capable, confident, and independent.
- Recognize individual strengths and provide people with the support, expectations, and feedback they need to succeed.
- Strengthen leadership depth and help prepare the organization for continued growth and succession.
- Promote a culture of professionalism, continuous improvement, shared success, and personal responsibility.
Lead From the Front
- Maintain a visible presence throughout the business and stay connected to employees, customers, dealers, and market conditions.
- Work directly with teams to understand challenges, remove obstacles, and improve performance.
- Ask thoughtful questions, study the facts, and understand the root cause before recommending solutions.
- Make timely, well-informed decisions and communicate expectations clearly.
- Balance urgency and results with accuracy, quality, and disciplined execution.
- Follow through on commitments and expect others to do the same.
- Lead organizational change with confidence, structure, and respect for the people affected by it.
Shape Business Strategy
- Participate in company-wide strategic planning and business development.
- Provide informed leadership on market trends, competitive positioning, operational performance, and growth opportunities.
- Translate long-term objectives into clear priorities, action plans, ownership, and measurable outcomes.
- Develop scalable business systems that reduce dependence on individual effort.
- Support the President in building an organization capable of performing consistently as the company expands.
- Contribute to succession planning and the company’s long-term organizational development.
Strengthen Domestic and International Channels
- Manage and support dealer, distributor, and channel-partner relationships.
- Expand domestic and international sales opportunities.
- Improve channel performance through clear expectations, training, communication, measurement, and accountability.
- Ensure customers and partners receive a consistent, knowledgeable, and professional experience.
- Use market intelligence and performance data to determine where the company should invest its time and resources.
The Leader We Are Looking For
You are driven by results and comfortable taking ownership of important outcomes. You set ambitious goals, make decisions confidently, and create momentum when an organization needs to move forward.
You also understand that sustainable performance comes from capable people and well-designed systems. You take the time to teach, coach, and provide clarity—not simply issue instructions. You want people to succeed, but you are equally willing to address poor performance and enforce agreed-upon standards.
You value facts, knowledge, and sound reasoning. Before making a major decision, you want to understand how the business works, what the data shows, and what is causing the problem. Once the direction is clear, you act decisively.
You respect structure, defined processes, and consistent standards. At the same time, you can challenge outdated practices and introduce better ways of working when the evidence supports change.
Most importantly, you lead from within the business. You are present, accessible, observant, and willing to work alongside the team to understand what is really happening.
Required Experience
- At least 10 years of progressive leadership experience in sales, business operations, or executive management.
- Demonstrated success leading and developing multi-person sales teams.
- Experience managing dealer, distributor, or channel-based sales organizations.
- A proven ability to build systems, processes, and performance-management frameworks that produce measurable results.
- Experience managing significant revenue portfolios and delivering sustained business growth.
- Strong financial, operational, analytical, and commercial judgment.
- Experience leading organizational change and continuous-improvement initiatives.
- The confidence to make independent decisions and accept accountability for the outcome.
Preferred Experience
- Executive leadership experience in a growing manufacturing, agriculture, industrial, transportation, or equipment-related organization.
- Experience with international sales, distribution networks, and channel management.
- Experience managing a multi-million-dollar business unit, division, or company.
- A track record of helping an organization scale through rapid growth.
- Experience developing sales leaders, managers, and future executives.
What Success Will Look Like
During your first 24 months, you will be expected to:
- Establish a repeatable and scalable sales process.
- Produce sustainable, measurable revenue growth.
- Implement useful KPI reporting and performance-management systems.
- Improve forecasting accuracy and sales-pipeline visibility.
- Strengthen dealer recruitment, onboarding, training, and accountability.
- Increase sales-team effectiveness, consistency, and ownership.
- Improve communication and execution across departments.
- Develop stronger leaders and greater organizational depth.
- Establish practical systems and standards that people consistently follow.
- Reduce the company’s dependence on individual personalities and undocumented knowledge.
- Help position Triple Green Products for sustainable growth and succession readiness.
The Reason For This Position
Triple Green Products has reached a stage where continued growth requires more than individual effort and strong relationships. It requires clear leadership, reliable systems, capable people, disciplined execution, and measurable accountability.
This role offers the opportunity to influence the direction of the company, build an organization designed for growth, and see the direct impact of your leadership.
If you are a decisive and people-focused executive who enjoys building teams, improving systems, solving complex business problems, and turning opportunity into measurable results, we want to hear from you.
