Brand marketing manager Jobs in Burlington, ON

Our client, a Top 5 bank in Canada, is looking to hire a Manager, Marketing Communications for an initial 12-month contract with a high possibility of extension and conversion. This role is 5 days a month in the office in downtown Toronto.

Key Responsibilities :

• Campaign Strategy and Execution : Develop and deliver strategic direct marketing campaigns for credit cards, ensuring alignment with business goals and revenue targets.
• Stakeholder Collaboration : Work closely with internal teams (e.g., Cards Engagement & Retention, Product, Digital, Database Marketing) and external vendors (e.g., marketing agencies, media partners) to manage deliverables and creative development.
• Creative Development and Compliance : Oversee the creative process, ensuring adherence to CIBC's brand guidelines and securing necessary internal approvals, including legal and compliance reviews.
• Budget Optimization : Manage the allocated marketing budget effectively, optimizing channels to maximize marketing ROI and support business growth.
• Performance Analytics and Reporting : Utilize analytics to measure campaign success, derive insights, and incorporate results-driven learning into future initiatives for continuous improvement.
• Competitive Insights Integration : Serve as a subject matter expert on competitive insights, integrating findings into strategies to enhance campaign effectiveness and engagement.

Must-Have Skills :

Nice to Have :

If you are interested and qualified for this opportunity, please send your updated resume in MS Word format to [email protected].

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