If you want to join the dynamic team responsible for driving Toromont’s Digital Transformation and you would like to work for a company with a clear vision, a passion for innovation and impressive career opportunities, then we have a position that’s perfect for you.

The Web Analytics Specialist will be responsible for implementing and optimizing analytics for our websites and eCommerce platform to drive the performance of our digital assets, uncover value, and embed data-driven decision-making within our teams. The Specialist will be accountable for providing strategic recommendations based on analysis, reporting, and best practices via the design of dashboards and identification of the right KPIs.

Responsibilities include monitoring and implementing conversion funnels, goal and event tracking, acquisition channels, and analytics technology. Calculating ROI and identifying trends, behaviors, and opportunities will help generate insights that drive business growth and improve customer understanding.

As a web analyst, you will play a key role in providing insights into website performance and user behavior. With your analytical skills and web analytics tools, you will help guide strategic decision-making and optimize website performance to drive business growth on all digital platforms.

This role will be part of the Digital Marketing team, reporting to the Digital Marketing Manager, and will work to support the global digital strategy.

As a Web Analytics Specialist, YOU will experience :

• Working within one of the safest organizations in the industry where your safety and well-being are our most important priority
• Working for the best-in-class equipment dealer and with the premium Caterpillar brand
• Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success
• Competitive total rewards including : wages, benefits, and premiums (as eligible)

In a typical day, YOU will :

Must-haves for this role :

About Toromont Cat

With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!