Talent.com
CRM Manager

CRM Manager

Fish RecruitVaughan, Ontario, Canada
30+ days ago
Job description

Join our growing team as a CRM Manager and help us enhance customer engagement, build loyalty, and drive retention. You’ll lead CRM strategies, manage data-driven campaigns, and collaborate with clinics to achieve business goals. This role will require three days of work in the office in Vaughan, Ontario.

Key Responsibilities

CRM Strategy & Execution

  • Develop and execute strategies to grow and retain our customer base.
  • Oversee the CRM database to track pipeline reports, sales opportunities, and performance metrics.
  • Implement tools and workflows to improve customer relationship management across clinics.

Performance Analysis

  • Track and analyze CRM KPIs to support clinics in achieving their goals.
  • Provide monthly forecasts and campaign performance insights to improve ROI.

    • Customer Engagement

  • Design and execute loyalty and referral programs.
  • Manage email marketing campaigns, focusing on audience segmentation and personalized content.

    • Advanced Personalization

  • Use data analytics to create tailored customer journeys and refine segmentation strategies.
  • Deliver personalized marketing content based on customer behavior and preferences.

    • Collaboration & Campaign Optimization

  • Work with clinic managers, marketing, and other teams to ensure consistent messaging across all channels.
  • Use A / B testing and analytics to continuously improve campaigns.

    • Digital Integration & Clinic Support

  • Partner with the E-commerce team to integrate CRM with digital platforms.
  • Provide training and support to clinics to maximize CRM system adoption.
  • Assist with the rollout of new CRM tools and clinic events.

    • Key Qualifications

  • Experience with CRM systems and data-driven marketing.
  • Strong analytical skills with a customer-focused mindset.
  • Excellent collaboration and communication abilities.