Associate brand manager Jobs in East York, ON

About Triangle Retail Media

Are you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.

At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder's mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.

What You'll Do

The Associate Manager, Brand Development at Triangle Retail Media (TRM), will be responsible for managing brand and marketing programs and opportunities between TRM and Canadian Tire Retail (CTR). You will serve as the liaison between TRM and CTR’s cross functional teams including marketing, ecommerce and more. . TRM is CTC’s rapidly scaling Retail Media Network Business that develops digital marketing solutions for vendors and brands. Growing this business over the next five years is a top strategic priority for CTC. As a member of the TRM team, you will work alongside groups of industry experts in a dynamic and entrepreneurial environment.

Work closely with CTR’s cross functional marketing teams to identify and communicate marketing plans that support TRM goals

Facilitate effective communication and ensure alignment between TRM and CTR cross functional teams

Collaborate with teams within TRM including sales, measurement, media planning, and product team as necessary

Develop marketing opportunities that align with both TRM’s and the business units’ strategy and objectives

Create marketing offerings for TRM to add to the marketing solutions package and programs to be sold to vendor

Create compelling marketing materials, including PowerPoint presentations to showcase TRM products and marketing solutions

Collaborate with the media planning team to develop turnkey Marketing Playbooks

Manage the integrated marketing calendar cross stakeholders and teams

Develop compelling advertising product narratives for vendor and internal facing presentations based on data and storytelling to persuade marketers, ad agencies, and internal stakeholders to adopt TRM marketing solutions

Provide insights, data, industry research, and sales reports to assist with the annual account planning process

Collaborate with relevant stakeholders to review performance of marketing campaigns and evolve the product offering as needed

Establish a disciplined approach for internal communication between TRM and the business units in CTR to drive collaboration and partnership

What You Bring

Post secondary education in marketing, business, advertising, or a related discipline

6+ years of experience in a brand development role in marketing, ecommerce, digital marketing, advertising at an agency

Critical thinking skills with the ability to manage unique projects with a positive and problem-solving mindset

Demonstrated ability to navigate ambiguity and manage multiple priorities

Self starter with strong initiative, attention to detail, and an ability to self prioritize tasks and adapt as required

Excellent verbal and written communication skills

Strong collaborator, effective at building positive business relationships

Driven to achieve targets and deadlines

Resourceful in navigating through a large company and across several stakeholder groups in a nimble and fast paced environment

Experience building compelling PowerPoint presentations

Proficiency in working with excel files

LI-RM1

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.