Senior SEO Specialist – Toronto

We’re a Data-First digital agency with a culture built on empowering teams to research, innovate, and deliver measurable brand-awareness gains. As brand advocates, our SEO specialists make data-driven recommendations that move performance metrics and drive real growth. With teams split between Canada and Europe - and rapid expansion underway - we’re looking for a smart, self-motivated, result-oriented, creative Senior SEO Specialist to join our Toronto office.

What You’ll Do

Design & Execute Cutting-Edge SEO Strategies

Plan, implement, and oversee holistic SEO campaigns for local, national, and global brands - blending traditional tactics with AI-first optimization (ChatGPT, Gemini, Perplexity and other LLM platforms).

• Craft and refine content prompts tailored for large language models to secure featured snippets and AI-powered answers.
• Collaborate with content, UX, and development teams to build schema and structured data that enhance AI overviews and knowledge-graph visibility.

Local SEO & Google Business Profile Mastery

Optimize and manage Google Business Profiles to improve local pack rankings, drive customer actions, and deliver bottom-line ROI.

• Implement review-generation campaigns, citation audits, and localized content programs to strengthen presence in key markets.

Performance Measurement & Reporting

• Develop dashboards and reports that track both traditional KPIs (rankings, traffic, conversions) and emerging AI-driven metrics (AI answer appearances, LLM coverage).
• Translate insights into clear, actionable recommendations for clients and internal stakeholders.

Trusted Advisor & Cross-Functional Partner

Serve as the primary SEO consultant for clients, guiding strategy, mentoring junior team members, and presenting results to senior leadership.

What we offer:

• Competitive salary + annual bonus.
• Energetic & friendly working environment.
• Corporate medical and dental benefits.
• Full‑time work in a comfortable office in North York.
• Free lunches on Thursdays.
• Multiple ways to grow and develop as a professional.

Contact us if:

• You are no stranger to
• HARO, Skyscraper techniques, Manual Outreach and other creative link‑building options.
• AI overviews optimization, optimization for ChatGPT, Perplexity, Gemini.
• Conducting deep‑n‑dive keyword research and driving new page creation initiatives.
• Technical SEO auditing and prioritizing of features.
• Working with content teams and developers to execute SEO projects.
• Local Google Business Profiles optimization from A to Z.
• Strategizing and managing link‑building projects with outside vendors.
• Organizing and participating in client presentations and decks, delivering reporting of account performance, providing insightful analysis/trends, recommendations and opportunities to meet organic growth goals and KPI’s.
• Assisting salespeople in selling SEO assessments and strategies.
• Consistently seeking and sharing with the team innovative ways to help elevate client expectations and goals.
• Proactively managing client accounts across multiple platforms and channels, anticipate issues and develop solution‑focused recommendations.

You are good at

• Developing short‑term, mid‑term and long‑term SEO strategies.
• Coming up with new ideas, leading brainstorms, and staying organized.
• Taking hands‑on creative approaches with content marketing.
• Staying current on new SEO research, AI and emerging trends.
• Performing site‑specific keyword research and competitive analysis.
• Performing technical SEO Audits and driving the implementation of on‑page website SEO optimization.
• Performing backlink analysis, opportunity identification, solicitation and optimization.
• Preparing and communicating regular & ad hoc reporting on SEO performance.
• Working independently with business stakeholders to identify KPI’s, developing dashboards, and interpreting metrics to deliver sound, data‑driven recommendations.

You possess

• Solid knowledge of server technologies (caching, environments, logging)
• Ability to analyze, synthesize, and communicate critical data and adjust strategies as needed.
• Bachelor or MA degree.
• Ability to take complex solutions and make them simple to explain and digest.
• High level of emotional intelligence, ownership, and accountability.
• Analytical mindset with numerical aptitude.
• Advanced content marketing experience.
• Experience in PR outreach in North America is an advantage.
• High Organizational skills.
• Strong Leadership skills.
• 5+ years of SEO agency experience.

Don’t wait, tell us about yourself and how you want to impact the client experience.