Marketing Coordinator - Communications

Job Overview

The Marketing Coordinator, Communications, helps to support the Marketing team with a wide range of projects. As a strong team player, this role manages assets and materials for key marketing touchpoints. This role primarily supports the printed and digital signage experience for all Longo’s locations; including but not limited to managing all print POS signage via the in-house print shop, external print shops, digital signage, menu boards, brochures, Team Member items and cash screens. This role actively looks for opportunities to enhance in-store communication to further improve the Guest experience in order to support sales growth and maximize revenue. This role also is responsible for coordination and execution of digital flyer & e-mail advertising support; including but not limited to coordination & trafficking of assets to agency and vendor partners.

Accountabilities :

• Manage distribution of in-store signage for tactical, seasonal and story-telling brand focused in-store communication
• Lead on coordinating signage print and setup in-store for New and Renovation stores.
• Represent the brand in-store, executing the in-store signage execution including both quarterly refreshes and ad hoc requests
• Represent the brand through digital advertising in email, website management and digital ads.
• Assist with the in-store digital menu boards aligned with overall communication strategy to drive desired outcomes and / or conversions
• Assists with coordination, traffic instructions & key messaging strategy for digital flyer / price & item advertising
• Assist with coordination & approval of weekly digital flyer e-mails
• Manage inbound requests from internal and external partners
• Assist with new store openings supporting marketing and cross functional teams in the planning and execution of creative assets used for grand openings, renovations
• Ensure project deliverables are met and satisfy business requirements
• Assist with periodic store signage aduits of creative assets to ensure they are accurate and aligned with current brand strategy
• Assist with administrative duties – invoicing, mailing, and print distribution
• Perform other duties as required

Cross-Functional Accountabilities :

Health and Safety :

Knowledge, Skills & Competencies :

Working Conditions :

Longo’s is committed to providing accommodations for people with disabilities throughout the recruitment process and, upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant’s accessibility needs due to disability.