Digital marketing director

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Develop communication strategies
• Direct the development and maintenance of an organization's Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the team on crucial information they should gather and research
• Evaluate an organization's Internet presence
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Oversee the preparation of written material for website content
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Develop promotional materials
• Market business services
• Write and edit press releases, newsletter and communications materials
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Maintain and manage digital database

Certificates, licences, memberships, and courses

• Google AdWords Certification

Computer and technology knowledge

• MS Access
• MS Outlook
• MS Word
• MS Office
• WordPress

Area of specialization

• Marketing
• Digital media

Work conditions and physical capabilities

• Attention to detail
• Tight deadlines
• Work under pressure

Personal suitability

• Efficient interpersonal skills
• Excellent oral communication
• Flexibility
• Organized
• Team player
• Reliability
• Creativity
• Accountability

Support for persons with disabilities

• Participates in a government or community program or initiative that supports persons with disabilities

Support for newcomers and refugees

• Participates in a government or community program or initiative that supports newcomers and / or refugees

Support for youths

• Participates in a government or community program or initiative that supports youth employment

Support for Veterans

• Participates in a government or community program or initiative that supports Veterans

Support for Indigenous people

• Participates in a government or community program or initiative that supports Indigenous people

Support for mature workers

• Participates in a government or community program or initiative that supports mature workers

Supports for visible minorities

• Participates in a government or community program or initiative that supports members of visible minorities