Digital Marketing Analyst - 12 Month Term

Description

Digital Marketing Analyst

Temporary - 12 Month Term

Vernon, BC (Potential for Remote)

Role Description

The Digital Marketing Analyst will support the Digital Marketing / eCommerce team with their goal of improving the overall performance of the digital customer experience. The role is responsible for measuring the performance of digital efforts and providing actionable insights to Kal Tire’s leadership and internal stakeholders in Retail, Commercial and Digital Marketing.

Core Responsibilities

Configuration and Monitoring of Google Analytics and Tag Manager

• Develops measurement goals and tagging strategies that align with e-commerce and digital strategy
• Manage projects from implementation of tags to deployment with the development teams
• Monitor deployment of tags and provide data auditing and quality assurance
• Maintain and upgrade properties under Google Analytics tracking via managing filters, integration of other Google products (Adwords, Search Console, WebMaster tools)
• Develop and maintain media and tag taxonomy to support marketing attribution model developments

Reporting and Analysis

Site Optimization

Search Engine Optimization and Reporting

Work Experience

Knowledge, Skills and Abilities

Education

What We Offer

Kal Tire uses AI tools to support parts of recruitment, including but not limited to job posting and pre-screening. All interviews and hiring decisions are being made by Kal Tire’s hiring managers and recruiters.

Kal Tire is committed to fostering a workplace where everyone feels valued, included, and empowered to thrive. We embrace diverse perspectives and welcome applications from all backgrounds and experiences. If your qualifications align with the role, we'll connect with you to guide you through the next steps. Candidates considered for the role must be legally eligible to work for any employer in Canada. A Canadian Criminal Record Check may be required for certain positions as part of the final stages of the hiring process.