Digital Marketing Strategist

Role Summary The Digital Marketing Strategist plays a strategic and hands-on role in driving patient growth, brand visibility, and digital performance for Canadian Dental Services GP practices & Davis Orthodontics. This role is responsible for owning the digital marketing strategy end-to-end — from planning and optimization through execution and performance analysis — across multiple clinics and channels. The Strategist partners closely with leadership and clinic stakeholders to translate business objectives into scalable, data-driven digital initiatives that increase patient acquisition, engagement, and retention. This is a full-time, in-office position based at our Yonge & Bloor location in Toronto. Key Responsibilities Digital Strategy & Planning * Own and evolve the digital marketing strategy across paid, organic, website, email, and CRM channels in alignment with organizational growth goals * Translate business priorities (new patient acquisition, service mix, clinic performance) into integrated digital plans and quarterly roadmaps * Identify opportunities to improve marketing efficiency, lead quality, and conversion rates across the full patient journey Paid & Organic Media Performance * Strategically plan, manage, and optimize paid media campaigns (Google Ads, Meta, PPC) with a focus on ROI, lead quality, and cost efficiency * Oversee organic channel performance, ensuring SEO, content, and social efforts support long-term growth and brand authority * Continuously test, iterate, and optimize targeting, creative, and messaging based on performance insights SEO, Content & Brand Presence * Lead SEO strategy including keyword research, on-page optimization, content planning, and performance monitoring * Guide content development across websites, blogs, and social platforms to support search visibility, patient education, and brand trust * Ensure consistent brand voice and messaging across all digital touchpoints Social Media & Community Engagement * Develop and oversee an organic social media strategy that strengthens brand presence, drives engagement, and supports patient acquisition * Plan content calendars, assess platform performance, and refine approach based on audience behavior and trends Website & Digital Experience * Own the performance and optimization of a network of clinic websites, ensuring they are current, conversion-focused, mobile-optimized, and user-friendly * Collaborate with internal and external partners to improve UX, CRO, and site performance * Lead the CDS website modernization project. CRM, Email & Marketing Automation * Lead email marketing and CRM automation strategies to support lead nurturing, patient engagement, and retention * Leverage automation and personalization to improve lifecycle communications and patient experience Analytics, Reporting & Optimization * Define, monitor, and report on key performance indicators (KPIs) across all digital channels * Translate data into clear insights and actionable recommendations for leadership * Use performance data to guide budget allocation, campaign optimization, and strategic decision-making Qualifications * Bachelor’s degree in Marketing, Communications, or a related field * 3–5+ years of experience in digital marketing with demonstrated ownership of strategy and performance * Strong expertise across paid media, SEO, social media, email marketing, content, and analytics * Experience managing multi-channel campaigns with a focus on measurable outcomes * Proficiency with digital marketing platforms and tools (Google Analytics, Google Ads, Meta, CRM systems, marketing automation tools) * Strong analytical mindset with the ability to connect data to business outcomes * Excellent communication skills and ability to work cross-functionally Preferred Experience * Experience in healthcare, dental, or regulated service industries * Experience managing marketing across multiple locations or brands This is a dynamic and challenging role that offers the opportunity to contribute significantly to the growth and success of CDS - Davis Orthodontics. If you are a passionate and results-oriented digital marketing professional, we encourage you to apply. Canadian Dental Services is an equal-opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please inform us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.