Manager, Digital Analytics Implementation Tangerine

Requisition ID : 248884

Tangerine is Canadas leading direct bank. We offer flexible and accessible banking options innovative products and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities and that includes our own internal community. Its important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canadas leading digital bank Tangerine technology is at the heart of everything we do. We have redefined what digital banking is and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges Are you ready to reach new heights in your career and become part of an established disruptor If so come join us and help redefine the Canadian banking landscape!

What you will be doing :

As a Manager Digital Analytics implementation you will be involved with tagging data analytics and insight specialist supporting digital product and marketing initiatives across multiple channels and platforms to help drive engagement leads sales and primacy.

You will be working with Tangerines developers on projects to understand design implement and validate analytics tag and code for Tangerines mobile and web platform primarily using Google Analytics 4 (GA4) and will support Tangerines efforts in identifying and implementing automation and innovation in web analytics implementation quality assurance and reporting.

You will also be responsible for the development of workable JavaScript code involving analytics implementations with platforms such as Google Tag Manager and Adobe Launch.

Is this role right for you In this role you will :

• Determine the design and implementation of digital analytics tracking tagging and targeting and provide teams with code for implementation
• Define the structure of data layers and firebase analytics and ensure GA4 is implemented through tag management systems
• Implement web analytics tools using Google Analytics collaborate with front-end developers back-end developers and analytic teams to build solutions for measurement of client platforms
• Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
• Create dashboards using GA4 API BigQuery and Data Studio
• Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
• Proactively initiate research and perform data analysis and provide ad-hoc reports to internal stakeholders on web usage user engagement and behavioral analytics on websites and email campaigns
• Analyze digital marketing campaign performance and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
• Identify bugs in analytics tags through debugging tool and provide solutions to development team
• Provide clear and concise technical direction expertise advice and tracking solutions to frontend developers backend developers and analytic teams to build tools for measurement of client platforms

Do you have the skills that will enable you to succeed in this role - Wed love to work with you if you have :

Technical Expertise Required :

Nice to Have :

Soft Skills Required :

Whats in it for you

Location(s) : Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process please let our Recruitment team know.

Required Experience :

Manager

Key Skills

Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1