Associate Marketing Manager - CRM & Social Media

Overview

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. For more information, visit DairyQueen.com.

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

Responsibilities

The Associate Marketing Manager – CRM & Social Media, will help shape and execute DQ’s customer engagement strategy across owned digital channels. Execute Customer Relationship Management (CRM) campaigns that drive loyalty and repeat visits and social initiatives that build brand love and community.

CRM :

• Collaborate with internal team and agency partner to manage the planning and execution of CRM campaigns across email, SMS, push notifications, in app messaging and web.
• Manage campaign calendars and coordinate with cross-functional teams to ensure timely delivery.
• Analyze customer data to segment audiences and personalize messaging.
• Monitor campaign performance and optimize based on KPIs such as open rates, click-throughs, and conversion.
• Stay current on CRM trends and monitor the competitive landscape to determine opportunities to optimize and test new tools / features.
• Ensure compliance with data privacy regulations (e.g., CASL, CAN-SPAM)

Social Media :

The Canadian national base salary range for this position is CAD $67,32 - $77,448. The base salary range displayed reflects the targeted hiring range for the same positions across all Canadian locations. Individual pay is determined by job-related skills, work location, and education or experience.

Qualifications

Education & Qualifications

Work Environment

Most positions located out of our corporate office in Burlington, Ontario will work a hybrid work schedule where you will work 3 collaboration days a week. Additional in office time may be required to support team / project needs.

Inclusion & Belonging

We are committed to creating a culture of inclusion and belonging for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work, and where we recruit, engage, and retain employees, franchise owners, and suppliers based on qualifications and merit. We strive to maintain an environment where everyone feels welcome.

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