Digital Marketing Analyst

Our client, a Top 5 Bank in Canada is looking to hire a Digital Marketing Analyst to their team for an initial 12 months of contract with a possibility of extension/conversion. This role is currently hybrid, once a week in office in Toronto.

Responsibilities Include:

• Supports marketing objectives to set and refine annual and quarterly marketing plans.
• Collaborates closely with Marketing's Customer Journey management groups to plan and execute customer-driven action plans and marketing programs.
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.
• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Collaborates with Marketing's Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints.

Must Have Qualifications

• 2+ years of experience working with Agile methodology.
• 3+ years of experience in driving performance growth across multiple business lines and KPIs
• Deep knowledge of marketing tech stack (group of technologies that marketers leverage to conduct and improve their marketing activities such as email marketing, owned digital channels and/or paid media management).
• 3+ Years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis.

Nice to have Qualifications

• Experience with Adobe Suite products.

If you are qualified and interested in discussing this role in more detail, please submit your resume to priyanka2@ifgpr.com
For other opportunities please visit www.ifg-global.com