Digital Marketing Analyst

Our client, a Top 5 Bank in Canada is looking to hire a Digital Marketing Analyst to their team for an initial 12 months of contract with a possibility of extension / conversion. This role is currently hybrid, once a week in office in Toronto.

Responsibilities Include :

• Supports marketing objectives to set and refine annual and quarterly marketing plans.
• Collaborates closely with Marketing's Customer Journey management groups to plan and execute customer-driven action plans and marketing programs.
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.
• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Collaborates with Marketing's Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.

Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints.

Must Have Qualifications

3+ Years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis.

Nice to have Qualifications

Experience with Adobe Suite products.

If you are qualified and interested in discussing this role in more detail, please submit your resume to priyanka2@ifgpr.com

For other opportunities please visit www.ifg-global.com