Social Media Manager

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DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 24 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!

DAVIDsTEA is a Montréal-born tea brand on a mission to define modern tea culture: the rituals, flavours, recipes and moments that make tea part of everyday life. Our social approach puts culture, mood and ritual first, with the product as a natural part of that world rather than an interruption in someone's feed.

About the role

We're looking for a Social Media Manager to shape how DAVIDsTEA shows up, organically, across every channel we own.

Reporting to the Reporting to the Director, Social & Community Management, this is an organic-focused role, built for someone who reads culture fast and knows how to turn it into a recognizable brand world. You'll lad the content, community and cultural relevance that make people stop, save and share, then turn strategy into channel plans, plans into briefs, and performance into the next better idea.

Sounds like you? Keep reading…

Responsibilities:

Organic Channel strategy

• With the Social Director, build and evolve the organic strategy for Instagram, TikTok, Pinterest, Facebook, LinkedIn, Blog and YouTube Shorts, including the audience and format mix for each channel as part of our 360 marketing activations.

• Lead the rollout of DAVIDsTEA’s new creative direction on social with the Social Director.

• Work and define content pillars, cadence and series that make DAVIDsTEA recognizable in the feed without a logo

• Adapt the strategy for Canada and the U.S., and for English and French audiences

• Set quarterly organic goals and KPIs with the Social Director, and own the plan to reach them

Content planning and production

• Own the organic content calendar in collaboration with the Social Director, built around product launches, seasonal, retail and cultural moments

• Write clear briefs and run the production process in Wrike with our Creative Studio (designers and copywriters), rooted in mood, ritual and occasion, not just product features

• Plan and art-direct organic shoots: concepts, shot lists, props, locations and talent

• Source, brief and manage freelance photographers, videographers and editors, within the organic production budget

• Partner with Brand, eCommerce, Merchandising, Retail and PR so every launch and campaign has a native organic story

Content creation

• Capture photo and video for organic channels on a DSLR or mirrorless camera as well as on iPhone: product, lifestyle, rituals, in-store, events and behind the scenes

• Edit short-form video for Reels, TikTok, Shorts and Pinterest including: footage captured, text overlays, captions, music and sound, resizing

• Bring trends, sounds and formats into what we create, with a clear sense of what belongs to DAVIDsTEA

• Keep an organized content library in Box so assets are easy to find and reuse

Insights

• Own organic performance reporting: reach, non-follower reach, engagement quality, saves, shares, traffic and search behaviour

• Deliver a monthly organic report and quarterly review to the Social Director, with clear learnings and recommendations

• Manage Hootsuite: publishing, scheduling, audience insights and analytics

• Turn the data into clear learnings and recommendations for brand, retail and sales teams.

• Share organic learnings with the Growth team where they can inform paid creative

Community and brand

• Act as the guardian of brand voice and visual standards across organic channels and languages

• Partner with our Community Specialist to make conversations and comments feed back into content ideas

• Work in close collaboration with the influencer coordinator with creator casting for paid partnerships, community events and gifting programs, bringing a sharp eye for who genuinely fits DAVIDsTEA's world

• Build a cultural response process with the team: spot the moment, decide fast, post or pass

So are YOU our next Social Media Manager?

Requirements:

• 5 years of experience in social media marketing.

• A portfolio that shows organic strategy turned into recognizable content, with results

• Proven experience growing reach and engagement across Instagram, TikTok and Pinterest; experience with LinkedIn, Facebook, YouTube Shorts and a brand blog

• Experience briefing creative teams and managing freelancers, production partners and a content budget

• Proficiency in photo and video editing tools such as Lightroom, Photoshop, Premiere Pro or CapCut

• Strong art direction and hands-on photo and video capture and editing skills

• Comfort with analytics and reporting, turning data into clear creative decisions

• Undergraduate degree in marketing, advertising or communications or an equivalent combination of related education.

• Excellent verbal and written communication skills.

• Ability to capture and edit engaging content for social media platforms, both photography and videography.

• Flexibility to manage on-demand and real-time nature of social media.

• Experience launching or relaunching a brand’s visual direction on social

Sound good? Then join us in our mission of making the world smile— one cup at a time.

Benefits

• Insurance
• Paid holidays
• Life insurance
• Insurance of medical and paramedical expenses
• Dental insurance
• Sick leave
• Employee Assistance Program (EAP)
• Employee discounts
• Free parking
• Recognition of years of service
• Long Term Disability Insurance

Hours per Week: 40
Shift: Day
Schedule: Full-Time

The use of the masculine gender has been adopted in order to lighten the text and has no discriminatory intent.