Senior Salesforce Marketing Cloud Developer

Job Description

Senior Salesforce Marketing Cloud Developer

Kitchener - Hybrid (2 days per week onsite)

Role Overview

We are seeking a highly experienced Sr. Salesforce Marketing Cloud Developer with deep expertise across the Salesforce Marketing Cloud ecosystem. The ideal candidate will possess strong technical, integration, and architecture experience and have a proven track record delivering enterprise marketing automation solutions in Agile environments.

Key Responsibilities

• Design, develop, and implement solutions across the Salesforce Marketing Cloud ecosystem.

• Serve as a subject matter expert on Salesforce Marketing Cloud products including SFMC, Datorama, Social Studio, Pardot, Interaction Studio, and Customer 360 Audiences.

• Develop and optimize customer journeys, email campaigns, audience segmentation, and marketing automation solutions.

• Design integrations between Salesforce Marketing Cloud and enterprise applications using web services and related technologies.

• Define systems strategy, gather requirements, create solution designs, develop prototypes, support testing, and assist with training efforts.

• Apply enterprise architecture, security, and integration design principles to scalable marketing solutions.

• Collaborate with Agile teams to deliver high-quality solutions and enhancements.

Required Skills & Qualifications

• Expert knowledge of Salesforce Marketing Cloud products, including:

• Journey Builder

• Email Studio

• Interaction Studio

• Audience Studio

• Salesforce Social Studio

• Advertising Studio

• Datorama

• Pardot

• Customer 360 Audiences

• Advanced understanding of:

• Marketing automation technologies

• SFMC ecosystem and data models

• Common integrations and third-party technology solutions

• Experience with Salesforce platform technologies including:

• Sales Cloud

• Service Cloud

• Force.com Platform

• Prior experience as a Salesforce Marketing Cloud Consultant and/or Developer.

• Strong understanding of integration and security design principles.

• Enterprise architecture experience.

• Experience working in Agile project environments.

• Solid hands-on experience with:

• HTML

• CSS

• JavaScript

• In-depth understanding of Salesforce Marketing Cloud capabilities and limitations.

• Experience using web services and enterprise data integration technologies.

Certifications

Salesforce Marketing Cloud certifications preferred, ideally including:

• Salesforce Marketing Cloud Developer

• Salesforce Marketing Cloud Consultant

Desired Skills

• HTML5 / CSS3

• DevOps

• Continuous Integration / Continuous Delivery (CI/CD)

• Salesforce Marketing Cloud