E-Commerce Lead

Your mission

GENERAL RESPONSIBILITIES

Lead the market’s e-commerce acceleration and growth across assigned eRetailers (ePharmacies, pure players, marketplaces and omnichannel retailers).

• Define and execute the market eCommerce strategy in alignment with market priorities and global eCommerce strategy.
• Be accountable for the eCommerce P&L and e-comm market share performance for the market including:Business growthDigital shelf excellenceSuperior online visibility for our brands

Main Responsibilities

1. Account Ownership & P&L

• Own the relationship and commercial performance (P&L) of assigned e-retailers.
• Build and negotiate eJBPs (joint business plans) with top e-retailers, ensuring:Clear growth objectivesMargin and profitability targetsInvestment and activation plans
• Ensure pricing consistency, ROI, and competitiveness across partners.

2. Strategy & Business Acceleration (Account Level)

• Drive commercial growth of the brand portfolio at assigned e-retailers by:Maximizing sell‑out performanceDelivering account‑specific growth strategies
• Build eJBPs for the assigned e-retailers and with the KAM (if in omnichannel structures) to ensure strong collaboration between:CommercialMarketingMedia
• Leverage data to identify acceleration opportunities (promo efficiency, category trends, retailer-specific levers).
• Define and execute the market e-commerce strategy aligned with:Market business prioritiesGlobal / regional e-commerce strategy
• Lead the market’s e-commerce acceleration across:ePharmaciesPure playersMarketplacesOmnichannel retailers
• Act as the e-commerce voice in market leadership discussions, representing:Channel strategyDigital shelf prioritiesRetail media & activation needs
• Be accountable for the e-commerce P&L for the market, including:Revenue and profit deliveryROI and profitability tracking
• Review and approve retailer activation plans proposed by eKAMs and/or KAMs.
• Responsible for delivering e-commerce market share growth in the market
• Leverage data to identify acceleration opportunities (promo efficiency, category trends, retailer potential) to improve e-commerce performance

3. Promo & Commercial Planning

• Manage sell‑in forecasts, promo planning, and profitability tracking for assigned accounts.
• Propose promo plans and media activations to the Ecommerce Head or Commercial Director for approval.
• Ensure proper assortment & portfolio management:Hero SKUs and key innovations are listed, visible and supported.

4. Collaboration with eRetail Activation & Digital Shelf

• Responsible for ensuring timely execution of e-Retail Content on the e-Retail websites in partnership with e-retail Activation Specialist
• Collaborate with the e-retail Activation Specialist & Media Specialist on:Content and PDP optimization (images, titles, descriptions, A+ content)Retail media prioritiesDigital shelf improvement plan for the account
• Work hand-in-hand with e-retail Activation to align content, promotions and activations with account priorities.
• Partner with the Media Specialist and e-retail Activation to ensure Digital Shelf Excellence on assigned accounts through the CARS framework.

5. Retail Media & 360° Integration

• Collaborate with the Media Specialist to:Plan and execute retail media activations (display, search, onsite placements) aligned with eJBPs.Integrate retail media into 360° brand campaigns.
• Support optimization of media budgets by identifying high-performing placements, keywords and partners.

6. Data Tracking & Performance Insights

• Leverage dashboards and analytics tools (e.g. Flywheel, eStore , Stackline, SimilarWeb) to:Track performance and KPIsIdentify issues and opportunities
• Report performance, insights, and opportunities to commercial and marketing teams.
• Track competitive actions on assigned e-Retailers and propose responsive actions.

Education

• Bachelor’s degree in Business, Marketing, Digital Commerce or similar
• Master’s / MBA and eCommerce or digital marketing certifications are a plus

Experience

• 3-5 years in commercial / sales / KAM / trade marketing roles
• Minimum 2–4 years in eCommerce / eRetail account management
• Experience with:Managing or co-managing account P&L / budgetsBuilding or executing JBPs / eJBPsPromo planning, sell-in forecasts, ROI tracking
• Background in FMCG / Consumer Health / Beauty / Pharma is a plus

Skills

Commercial & eRetail

• Strong account management and negotiation skills
• Knowledge of pricing, promo mechanics, assortment, trade terms
• Ability to manage sell-in, sell-out and basic profitability

Digital & Media

• Understanding of digital shelf (content, availability, ratings & reviews, search)
• Experience with PDP optimization and hero SKU visibility
• Basic understanding of retail media (sponsored products, search, display)

Data & Tools

• Confident with dashboards & analytics tools (e.g. eStoreCheck, Helium10, Stackline SimilarWeb or similar)
• Strong Excel; good PowerPoint for reporting and storytelling
• Able to interpret KPIs and turn them into concrete actions

Languages

• Fluent English & French
• Local market language (mandatory)

Competencies & Behaviours

• Strong ownership mindset (treats accounts like a business)
• Data-driven, analytical, and detail-oriented
• Proactive, solution-focused, and execution-strong
• Collaborative with Commerical Director, E-retail Activation, Marketing, Media, Supply, Finance
• Clear, structured communicator, comfortable with regular performance reporting

Leadership Model Competencies

• COMMIT TO THE VISION: I implement the Group's strategy.
• ACT EFFICIENTLY: I improve the Group's performance and profitability by being efficient.
• COLLABORATE: I collaborate within and outside my team.
• IMPROVE EVERY DAY: I am determined to learn and progress constantly.
• BE CREATIVE: I innovate for the benefit of customers.
• BE AMBITIOUS: I strive to exceed my goals.
• GIVE FEEDBACK: I give constructive feedback for collective success.

Increase turnover, margins and awareness for the brand or franchise, as well as long-term partnerships and trade relations with major national or regional accounts, while complying with ethical rules and the defined strategy.

Who you are ?

We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, sexual orientation, gender identity or expression, age, physical or mental disability, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identify, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. Please inform the company’s personnel representative if you need assistance completing this application or to otherwise participate in the application process. Thus, we commit to considering all applications equally, without fail.