B2B Growth Marketing Execution Specialist - 63585332848

B2B Growth Marketing Execution Specialist

Company: Texas-Based

Target Candidate Location: Offshore (Philippines or Latin America)

Role Type: Full-Time (40 Hours/Week) | Fully Remote

Target Budget / Salary Range: $2,500 – $3,000 USD / month ($30,000 – $36,000 USD / year)

Role Summary & Strategic Intent

We are a premier Texas-based commercial signage manufacturer serving fast-growing regional and national brands (including restaurants, banks, healthcare groups, fuel stations, developers, retailers, and multi-location businesses).

We are not looking for generic social media posting, fluff content, or vanity metrics (clicks, impressions, or likes). We are looking for a hands-on, commercially minded B2B Growth Marketing Execution Specialist who can bridge the gap between digital marketing execution and sales pipeline growth.

This role requires someone who can take raw materials—project photos, job sheets, estimate notes, and leadership insights—and execute polished, professional marketing assets that position Humble Sign Co. online as the capable, industrial, Texas-built, high-capacity commercial partner it is in real life.

Additionally, this role serves as a crucial bridge between marketing and sales—working directly with the sales team to track inbound lead quality, monitor lead progression in GoHighLevel and ShopVOX, and help hold sales accountable for feedback on lead outcomes.

Brand Positioning & Tone Standard

All executed work must reflect the Humble Sign Co. visual and voice standards:

• The Brand Should Feel: Sophisticated, industrial, Texas-built, commercial, high-capacity, premium, trustworthy, and battle-tested for enterprise and national accounts.
• The Brand Must NOT Feel: Cheap, generic, templated, "cute," like a small local banner/vinyl shop, or like low-effort AI-generated filler.

Key Responsibilities

1. Website & Local SEO Execution

• Website Management: Edit and maintain content within WordPress/CMS. Build and improve landing pages organized around capabilities, target industries, and geographic markets.
• Buyer-Focused Pages: Create high-converting B2B pages tailored to commercial buyers (e.g., Restaurant Signage in Texas, Healthcare & Medical Signage, Multi-Location Brand Programs).
• Geographic & Local SEO: Build and continuously optimize city-specific SEO pages (e.g., Houston, Dallas, Austin, San Antonio) to capture high-intent commercial searches.
• On-Page SEO: Write compelling SEO titles, meta descriptions, and structured content. Ensure landing page forms and conversion paths generate qualified commercial leads.

2. Google Business Profile & Reputation Management

• Weekly Activity: Own ongoing Google Business Profile updates across locations (uploading high-quality project photos, creating weekly GBP posts, and updating service categories).
• Review Operations: Implement review-request workflows, draft custom review-request scripts/messages, and harvest positive customer snippets for marketing collateral.
• GBP Tracking: Monitor calls, direction requests, website clicks, and review ratings.

3. Case Studies & Sales Proof Assets

• Project Storytelling: Gather raw estimates, job proofs, field notes, and install photos from Sales and Project Managers to draft structured B2B case studies.
• Case Study Framework: Organize every case study around: Challenge $ ightarrow$ Scope $ ightarrow$ Solution $ ightarrow$ Commercial Result.
• Asset Library: Organize and maintain a clean central photo/video library of completed work categorized by industry and sign type.

4. B2B Content & Social Media (LinkedIn, FB, IG)

• LinkedIn (Primary B2B Focus): Position the company and executive leadership (CEO) as industry leaders. Write professional posts targeting general contractors, developers, architects, property managers, and corporate facility directors.
• Facebook & Instagram: Build a 30-day visual content calendar featuring completed jobs, shop fabrication, night-shot installs, before-and-afters, and team culture.
• Design Execution: Produce clean, professional graphics and photo layouts using Canva or Adobe Creative Suite.

5. Sales Collaboration, CRM & Lead Quality

• Lead Tracking & Attribution: Track inbound leads from initial contact through CRM (GoHighLevel) to commercial quote generation (ShopVOX).
• Sales Feedback Loop: Work closely with the sales team to audit lead quality, identify patterns in low- vs. high-value inquiries, and adjust targeting or qualification forms accordingly.
• Sales Accountability: Partner with sales leadership to ensure fast speed-to-lead and consistent lead follow-up.

6. Executive Reporting

• Prepare a concise, decision-useful Monthly Marketing Scorecard tracking:
  • Qualified lead volume and cost per qualified lead
  • ShopVOX quote volume and value influenced by marketing
  • Google Business Profile interactions and review metrics
  • Organic search rankings and high-intent traffic
  • Content output (published pages, case studies, social activity)

Weekly Expected Deliverables

• 1 Website page draft or high-impact page improvement
• 1 Completed B2B Case Study / Project Story draft
• 3–5 LinkedIn posts (Company & Executive positioning)
• 3–5 Facebook & Instagram project posts
• 1 Google Business Profile post + photo uploads
• Ongoing photo library organization & weekly lead-quality sync with sales

Required Qualifications & Experience

• Experience: 2–5 years of hands-on B2B growth marketing, digital marketing, or content execution experience.
• Language & Communication: Exceptional written and verbal English proficiency (capable of writing confident, native-sounding B2B copy without "corporate fluff" or awkward phrasing).
• Copywriting & SEO: Proven track record writing SEO-focused website copy, B2B case studies, and engaging LinkedIn content.
• Technical Stack Familiarity:
  • CMS: WordPress (or similar platforms like Webflow/Elementor)
  • Local SEO & Analytics: Google Business Profile, GA4, Google Search Console
  • CRM & Automation: GoHighLevel (or comparable platforms like HubSpot)
  • Design: Canva, Adobe Creative Cloud, or similar tools
• Commercial Mindset: Focuses on business metrics (quotes, qualified pipeline, reputation) rather than basic vanity metrics.

Preferred Qualifications

• Background marketing for B2B commercial services, construction, trades, architecture, manufacturing, commercial signage, or multi-location real estate.
• Familiarity with B2B estimating/quoting software (e.g., ShopVOX).
• Experience with AI-assisted content workflows (ChatGPT/Claude) used responsibly to speed up production without sacrificing brand voice.

30-Day Practical Trial Assignment

(Paid trial project to evaluate execution speed, writing quality, and visual judgment prior to long-term placement)

1. Competitor Scorecard: Compare Humble Sign Co. against key competitors (Impact Signs of Missouri, Federal Heath, ARIA Signs, National Signs, + 1 Texas competitor).
2. Homepage Copy: Draft one improved B2B-focused homepage section for Humble Sign Co.
3. Buyer-Focused Page: Draft one industry landing page (e.g., Restaurant Signage Solutions in Texas).
4. City SEO Pages: Draft two localized city landing pages (e.g., Houston & Dallas).
5. Project Case Study: Write one complete B2B case study from provided project notes and job photos.
6. LinkedIn Content: Create 12 LinkedIn post drafts based on supplied project assets.
7. Social Media Captions: Create 12 Facebook/Instagram captions with visual recommendations.
8. Google Business Profile: Draft 4 GBP posts.
9. Reputation Strategy: Write a customer review request script/sequence.
10. Reporting: Build a 1-page executive Monthly Marketing Scorecard framework.