Senior Marketing Manager - LotusFlare DNO

LotusFlare has always been about making an impact through software products and changing industries for the better by simplifying technology so as to simplify customer experience. Founded by the team that helped Facebook reach over one billion mobile users, LotusFlare was born out of a vision to make the mobile internet accessible and affordable to people in parts of the world who often did not have access.

From this initial work, LotusFlare’s mission now is to design, build and continuously advance a AI‑enabled, cloud‑native digital commerce and monetization platform that simplifies technology and customer experience to deliver valuable outcomes to enterprises. This platform provides the software product foundation for the company’s main offering, the LotusFlare Digital Network Operator® Cloud. LotusFlare DNO™ Cloud is a digital commerce and monetization managed service that serves as a digital BSS to deliver valuable business outcomes for communications and media services providers.

We are looking for a dynamic and strategic Enterprise Marketing Manager to join our growing team in Toronto. This is a high‑impact, highly visible role where you will contribute to the marketing narrative for LotusFlare's B2B SaaS product portfolio, drive enterprise demand generation, and elevate the brand among global telecom decision‑makers. You will work closely with product, sales, and leadership teams to craft compelling stories that convert into pipeline.

Responsibilities

Strategy & Product Positioning

• Define differentiated messaging, value propositions, and positioning for LotusFlare's DNO Cloud platform with a focus on AI use cases and outcomes
• Drive market and competitive intelligence to inform product marketing strategy and identify new business opportunities
• Contribute to the Go-to-Market (GTM) plan for product launches, mapping the buyer's journey across digital channels including SEO, social media, events, and collateral

Content & Demand Generation

• Contribute to creation of thought leadership content including webinars, technical blogs, newsletters, and client case studies to generate new opportunities
• Produce high-quality marketing assets including pitch decks, product data sheets, solution web pages, demo scripts, battle cards, and ROI calculators
• Implement scalable lead generation and nurturing programs that drive qualified leads throughout the full sales funnel
• Leverage AI tools to drive marketing velocity, content quality, campaign optimization, and productivity

Cross-Functional Execution

• Contribute to and optimize LotusFlare.com for messaging, content, design, and performance
• Provide sales enablement collateral and market intelligence to support active sales cycles
• Track and report on marketing KPIs and ROI, using data to continuously optimize programs

Required Skills

• 10+ years of B2B marketing experience with a proven ability to manage and scale full-stack marketing programs
• Demonstrated success marketing enterprise software to Fortune 500 or Global 2000 clients
• Ability to translate highly technical AI concepts—including Agentic AI, Large Language Models (LLMs), and automated network reasoning—into clear, business-value-driven narratives for C‑suite telecom executives.
• Experience at or with top-tier enterprise technology companies such as Amdocs, Ericsson, Accenture, IBM, Salesforce, Oracle, SAP, or similar skills
• Exceptional communication, writing, and presentation skills with strong executive presence
• Hands‑on experience with AI tools for content creation, automation, and analytics
• Strong analytical mindset with a track record of using data to drive decisions and deliver against measurable KPIs
• Proven ability to navigate ambiguity and collaborate across globally dispersed teams in Product, Sales, and Finance
• Proficiency in marketing platforms such as HubSpot, Marketo, Salesforce, or similar
• Familiarity with SEO, SEM, AEO and digital advertising to drive inbound enterprise leads
• Creative thinker with a strong eye for storytelling, design, and brand consistency

Nice to Have

• Telecom domain knowledge — experience marketing to CSPs with an understanding of BSS, API monetization, or 5G
• Experience utilizing AI productivity and design tools to rapidly prototype high-quality marketing collateral, product explainers, and sales enablement assets without relying on external agency support.
• Familiarity with TMForum frameworks or telecom industry standards
• Experience with agentic AI or cloud-based SaaS solutions
• Manage press releases, media materials, and contribute to analyst relationships with firms such as Gartner, Forrester, and IDC

We Offer

• Competitive salary package including an annual bonus
• Paid lunch (in the office)
• Private healthcare
• Training
• Energising work environment

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