Marketing Analyst II

As a Digital Marketing Specialist, you will work closely with the growth marketing and sales leadership teams to deliver impactful marketing and communication initiatives that meet client-focused objectives and drive measurable business results.

In this role, you will execute new digital marketing programs, support day-to-day marketing operations, and identify process efficiencies to enable a faster speed-to-market. You will act as a central liaison, collaborating with multiple internal stakeholders across Business, Legal, and Compliance to successfully produce modern, relevant, and high-quality marketing materials on schedule.

Advantages
Advantages of the Role
Top-Tier Agency Representation: Build your career backed by Cella by Randstad, a premier staffing firm specializing in marketing, creative, and digital talent.

Industry Leader Exposure: Gain high-visibility experience working with a major, values-driven global financial institution dedicated to client health and financial security.

Collaborative Culture: Work within a dynamic Client Experience Office (CXO) that encourages growth, rewards achievement, and values diverse talent.

Innovation & Growth: Play a direct role in testing new marketing technologies and channels, allowing you to sharpen your digital optimization and A/B testing skill set.

Responsibilities
ob Responsibilities
Campaign Execution: Support the development and execution of multi-channel digital marketing strategies, including digital display, paid search, paid social, online affiliates, external partnerships, and email.

Stakeholder Liaison: Establish strong working relationships with internal and external partners—including Creative Services, Legal, and Compliance—to launch new programs effectively.

Content Management: Manage the end-to-end content review, proofreading, and translation processes to secure final sign-offs while ensuring strict compliance with branding guidelines.

Budgeting & Forecasting: Monitor and manage marketing budgets and financial forecasts to ensure spending is optimized to achieve business growth objectives.

Data Analytics: Track, report, and analyze key performance metrics to optimize campaigns and inform future marketing strategies.

Testing & Optimization: Build, execute, and evaluate A/B testing strategies using advanced tools like Adobe Target to drive customer experience and acquisition.

Process Documentation: Standardize, document, and maintain up-to-date marketing processes and internal best practices.

Qualifications
Qualifications
Digital Marketing Expertise: Demonstrated experience delivering direct-to-consumer (D2C) performance-based digital marketing campaigns (social media, paid search, affiliate marketing).

Analytical Mindset: Proven ability to translate data analytics and complex metrics into actionable campaign insights and recommendations.

Relationship Management: Strong interpersonal skills with a track record of cultivating relationships across all levels of an organization.

Exceptional Organization: Superb attention to detail with the ability to manage multiple initiatives, tight timelines, and budgets independently.

Business Curiosity & Creativity: A creative thinker comfortable with challenging the status quo and seeking innovative approaches to problem-solving.

Communication Skills: Excellent written and verbal communication skills. Copywriting experience for digital channels (paid search copy, social ads) is considered a strong asset.

Language Requirement: For positions based in Quebec, bilingualism (fluent written and verbal English and French) is strictly required due to frequent interactions with nationwide partners.

Summary
This is an exceptional opportunity for a data-driven, creative digital marketer to make a tangible impact on consumer journeys within a highly respected organization. If you are a collaborative problem-solver who thrives in a fast-paced environment and enjoys bringing complex ideas to life, Cella by Randstad wants to connect you with this role. Step into a career path that lets your talents shine.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.