Director, Growth & Revenue Marketing

#EnterTheGame

Activate: What We Do

Activate is redefining how the world plays across Canada US and beyond into the global market. Were a technology company that fuses a game a workout and a party into one unforgettable experience.We believe play should move people - physically and socially. Behind every room youll need your reflexes wits and a team to beat the challenges - its easy to start hard to beat.

Press play on this videoto see Activate in action (we promiseitsworth it). Follow @activategames onTikTokInstagram andFacebookto stay locked in.

Position Overview

The Director Growth & Revenue Marketingat Activate works under the direction of the Vice President Operations (AGS) supporting all corporate Activate stores. This is a key leadership role that owns Activate Games Stores (AGS) growth and revenue marketing performance paid lifecycle and CRM.

Own and execute a successful multi-year plan for Activates P&L growth and revenue. Set the strategy and lead alongside the performance team through various programs including paid lifecycle. Provide direction and mentorship to the team - CRM Specialist and Paid Digital Marketing Specialist.

This job posting is for an existing vacancy. This is a full-time permanent position that is. We are looking for this role to join our team at our Winnipeg corporate office but remote out-of-province candidates may also be considered.

Responsibilities/Accountabilities

Growth & Revenue Marketing

• Own performance marketing lifecycle marketing CRM demand generation and customer retention across Activate corporate stores ensuring all marketing activity is directly tied to revenue targets
• Develop and lead the growth strategy and demand plan with clear execution plans that support store regional and overall AGS revenue goals
• Translate AGIs national brand and product work into store-level bookings adapting plans based on local performance customer behavior and market opportunity
• Analyze demand generation loyalty retention and churn trends to identify opportunities that increase repeat visits reduce customer acquisition costs and strengthen customer lifetime value
• Monitor store and regional performance trends identify actions to sustain strong markets improve lagging markets and support consistent revenue growth across the portfolio
• Make informed trade-offs across channels programs and audiences to optimize investment growth impact and customer engagement
• Leverage customer behaviour insights and operational opportunities to increase bookings during non-peak times and strengthen retention strategies
  

P&L Plan

• Own the store growth revenue and P&L investment plan ensuring marketing spend and priorities are aligned to measurable revenue outcomes
• Build and manage the 12-month operating plan and 3-year roadmap aligning growth initiatives to forecasted demand revenue targets and business priorities
• Partner on the budgeting process to prioritize activities and investments that support growth retention and store performance goals
• Establish a weekly monthly quarterly and annual planning rhythm with clear visibility into how stores and regions are trending against plan
• Define and measure program success using performance data to refine plans adjust budget recommendations and optimize channel investment
  

Leadership

• Lead coach and develop the CRM Specialist and Paid Digital Specialist providing clear direction prioritization and support to drive strong team performance
• Stay close to the work and step in when needed to remove roadblocks accelerate execution and support high-impact initiatives
• Scale the teams capabilities over time by improving systems tools workflows and the practical use of AI within the marketing function
• Represent growth marketing as part of the AGS leadership team ensuring priorities performance insights and opportunities are clearly represented
• Partner with the AGI corporate marketing team on national campaigns brand standards product launches and market activation plans
• Partner with the Director of Communications PR & Influencer on initiatives that strengthen demand in lagging markets and maintain momentum in leading stores

Qualifications

• 10 years in growth and performance marketing leadership at multi-unit consumer brands retail restaurants entertainment or fitness
• Competent in various platforms and systems to lead the work credibly lead hands on when required (ie. Meta Google Braze)
• Led a growth / performance function end to end paid lifecycle CRM
• Built and led a marketing team close to the work
• Owned a marketing P&L at scale and committed to revenue against it
• Built marketing planning and operating cadence from the ground up at a growth-stage company
• Deep on measurement - can interrogate attribution and spot when the numbers dont add up
• Use AI to materially change what a marketing function can produce
• Bachelors degree in Marketing Business Communications or relevant field
• Strong leadership abilities with experience managing programs and fostering a collaborative work environment
• Demonstrated ability to manage multiple projects prioritize tasks and meet deadlines in a fast-paced environment
• Exceptional written and verbal communication skills with the ability to create compelling content and effectively deliver key messages
• High degree of professionalism confidentiality and ethical judgment
  

Perks That Power Our People

• Competitive salary
• RRSP and benefits (medical dental vision and basic life insurance)
• Employee assistance program (EAP)
• Paid time off
• Free game play and employee discounts
• Fun and dynamic work environment
• Casual and comfortable dress code
  

Successful completion of a criminal record check is a condition of employment for this position.

Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in employment its services programs and activities. To request reasonable accommodation for a protected characteristic contactwhich is an email monitored for this purpose.

We thank all applicants for their interest however only those candidates selected for interviews will be contacted.

Required Experience:

Director

Employment Type : Full-Time
Experience: years
Vacancy: 1
Yearly Salary Salary: 150000 - 175000