Develop an annual product marketing plan and execute to effectively market Edwards existing products to constituents including Edwardss sales representatives clinicians and hospital administrators.
How you will make an impact:
Develop and lead in the execution of comprehensive marketing plans including strategies tactics and comprehensive launch plans for multiple major product launches and program growth initiatives
Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment
Develop marketing messages based on regional strategies knowledge of current literature current competitive environment and regulatory/legal requirements across product portfolio
Develop strategic programs that support commercialization strategies and market growth initiatives.
Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders
Lead major projects for Congress Management and KOL relationships
Develop IFU and patient brochures required for regional product approvals
Lead significant process or corporate initiatives that impact and bring value to the marketing organization
Develop marketing strategies and education sessions aiding commercial excellence (e.g. training on product messaging and competition)
Define and build a body of clinical and economic evidence that supports the regional value proposition
Develop financial and business strategies: STRAT AOP & Forecasting
Manage budgets relatedto product line campaigns and projects
Analyze clinical and market data to assess regional impact of potential product launches
Collaborate & Help Lead Cross Business Unit Strategies
Other incidental duties
What you will need:
Bachelors Degree or Equivalent in in related field 10 years of related experience working in sales marketing or healthcare industry or
Masters Degree or equivalent in in related field 8 years of related experience working in sales marketing or healthcare industry
What else we look for:
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Recognized as an expert in own area with specialized depth within the organization
Expert understanding of related aspects of marketing concepts and principles
Extensive understanding of broad market research designs develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
Ability to forecast product lines for short-term and long-term accuracy based on market development sales trends competition and changing market dynamics.
Ability to assess and understand market share pricing ASPs competitive dynamics
Possess strong clinical knowledge experience and knowledge of the clinical areas where Edwards products are used or intended to be used understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Represents leadership on projects within a specific working closely with cross-functional team marketing peers and leaders and managing needs and messaging to upper management
Consult in project setting within specific marketing area
Adhere to all company rules and requirements (e.g. pandemic protocols Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance we offer competitive salaries performance-based incentives and a wide variety ofbenefits programs to address the diverse individual needs of our employees and their families.For Canada the base pay range for this position is125000 $ -177 000 $ (highly experienced). The pay for the successful candidate willdepend on various factors (e.g. qualifications education prior experience).Required Experience:
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Sr Marketing Manager Surgical • Mississauga, Ontario, Canada
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