Talent.com
Athennian
Remote Senior Manager of Demand GenerationAthennian • Kitchener, Ontario
Remote Senior Manager of Demand Generation

Remote Senior Manager of Demand Generation

Athennian • Kitchener, Ontario
Il y a plus de 30 jours
Type de contrat
  • Temps plein
  • Télétravail
Description de poste
About AthennianAthennian increases trust in business. Our products help legal, finance, and tax teams be transaction and audit-ready by organizing business entity and corporate structure information. Over a million business entities in almost every country are managed on Athennian to automate workflows for ownership, company secretarial, governance, tax, and compliance.
Role OverviewAs the Senior Manager of Demand Generation, you are the strategic architect and primary driver of Athennian’s pipeline. Reporting directly to the Head of Marketing, you will convert our GTM strategy into a high-performing engine that balances immediate lead flow with long-term brand authority. This is a role for a senior practitioner who views demand generation holistically — someone who can bridge the gap between technical execution and strategic growth. You will oversee and optimize the entire demand mix, including providing strategic direction for paid media, search and social. You are expected to be a "player-coach" who can operate independently, identify new growth levers, and deliver consistent pipeline contributions as our GTM motions evolve.

Key Responsibilities:

    • Holistic Demand Architecture: Own the design and optimization of a multi-channel demand engine. You are responsible for the health of the entire funnel, ensuring that paid, organic and targeted motions work in concert.
    • Strategic Channel Oversight: Act as the strategic lead for key demand channels, including but not limited to paid media, SEO, social and email. You will partner with internal specialists to provide creative and strategic insights that improve ROI, ensuring spend aligns with enterprise pipeline goals.
    • Sales Alignment & Strategy: Partner closely with Sales leadership to align on messaging and qualification standards. You ensure that marketing’s efforts translate into high-quality opportunities that Sales can close.
    • Data & Tech Stack Ownership: Maintain hands-on command of HubSpot and our demand generation tools. You will partner with RevOps to ensure accurate attribution, lead scoring and reporting, providing the team with clear visibility into what is driving growth.
    • New Channel Activation: Proactively identify and test new demand sources. You are not just managing what exists; you are tasked with discovering the next high-performing lever for the business.

Must-Have Skills & Experience:

    • Holistic Demand Literacy: Deep strategic understanding of how paid search, paid social, SEO and content distribution work together to fuel an enterprise pipeline. You should be able to provide data-driven insights and "big picture" suggestions to optimize these channels, even if you aren't the primary account manager.
    • Proven Pipeline Impact: Direct experience owning enterprise B2B demand programs that produced measurable pipeline growth, specifically for contract values in the $100k–$500k range.
    • Full-Cycle Program Ownership: A track record of developing and operating demand programs end-to-end, from strategic planning and messaging to execution, technical setup and iteration.
    • Scale-Up Expertise: Experience working at B2B SaaS companies in the $10M–$50M ARR range. You know how to operate independently without large-company infrastructure while still delivering elite-level results.
    • Strategic & Operational Fluency: The ability to define high-level channel strategy and translate it into actionable plans. You possess an executive-level understanding of data and can report on outcomes with clarity and precision.
    • Familiarity with Marketing Automation Tools: You are comfortable working hands-on with tools such as HubSpot, Instantly, 6Sense, etc. Bonus points if you know HubSpot from the inside out.
    • Agility & Impact: Proven ability to step into existing demand programs with minimal transition time and drive immediate, data-informed impact.

Nice-to-Have Experience:

    • Cross-Functional Leadership: Experience bridging the gap between Marketing and Sales Development (SDR/BDR) teams to optimize lead follow-up and outbound-assisted motions.
    • Channel Expansion: Proven success in launching a brand-new demand channel (e.g., Podcast, Community or, ABM) from $0 to a measurable pipeline contributor.
    • Agency Management: Experience vetting and managing external specialized agencies (SEO, PPC or Creative) to ensure high-velocity execution.
    • Domain Context: Background in G&A-focused SaaS (Legal, Tax, Finance, HR or adjacent compliance-heavy functions) with a deep understanding of enterprise buying cycles and long sales motions.
    • International Markets: Exposure to running demand generation programs in both North American and European/EMEA markets, accounting for different regulatory and cultural nuances.

$100,000 - $150,000 a yearAnnual Compensation: $100,000–$150,000 (CAD) + bonusSalary range will be adjusted accordingly for U.S.-based applicants LocationWe have embraced a distributed model of working to reach the best talent in the world. While some roles may require proximity to our Toronto, Calgary and Vancouver offices, roles based outside our office locations can be remote in Canada and the US. Please only apply if you are able to live and work full-time in the US and Canada.
Our Culture Our company thrives in a fast-paced startup environment where every team member plays a critical role in driving success.Outcome Driven: We focus on setting ambitious goals and achieving measurable results.Wide Responsibility: Our team is empowered to take ownership from problem identification to implementation.Learning Mindset: We embrace curiosity and reject the status quo.Strategic Speed: We make fast, effective decisions and embrace a bias for action.
Benefits at AthennianWe’re a remote-first company built on trust, autonomy, and accountability.Work-Life Balance: Minimum of 3 weeks vacation, 5 sick days, and 6 personal/flex days, plus a company-wide winter holiday shutdown.Comprehensive Coverage: Health, dental, and vision, long-term disability, and a Health Spending Account (HSA).Family Support: Flexible parental leave benefits, including top-ups.Remote Setup: A dedicated work-from-home allowance to get you set up for success.
Please be aware that Athennian utilizes AI during our recruitment processes.
These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. Athennian prohibits any form of harassment or discrimination in the workplace including, without limitation, in its recruitment processes.
Créer une alerte emploi pour cette recherche

Remote Senior Manager of Demand Generation • Kitchener, Ontario

Offres similaires

Senior Distribution Director - C$250,000 - C$300,000 A Year

UlineKitchener, Canada
Temps plein

Oversee a large warehouse facility, managing inbound, outbound, and supporting departments, and leading a team of over 300 employees to ensure high levels of accuracy, safety, and customer service. Voir plus

 • Offre sponsorisée

Director Of Automation Delivery

BimedaCambridge, Canada
Temps plein

Job Title: Director of Automation DeliveryLocation: Cambridge, ON (In-Office)Position Type: Full-time RegularVacancy Status: New PositionAI Disclosure in Hiring: We do not use artificial intelligen... Voir plus

 • Offre sponsorisée

Senior Plant Maintenance Lead - MRF Safety & Growth

WMCambridge, Region of Waterloo, CA
Temps plein

A leading waste management company is seeking a Plant Maintenance Manager to lead maintenance activities at their new Material Recovery Facility.Responsibilities include overseeing a maintenance te... Voir plus

 • Offre sponsorisée

Business Development Manager

CQ Search Group Ltd.Guelph, ON, CA
Temps plein

Senior BDM– Pharmaceutical (Brand‑Name Only).Company: Canadian Healthcare Media/Communications Agency.We are seeking an experienced BDM to drive new business growth within.This role requires a prov... Voir plus

 • Offre sponsorisée

Regional Sales Leader: Packaging Growth & Profitability

Smurfit WestrockGuelph, Ontario, Canada
Temps plein

A global packaging company in Ontario is seeking a Sales Manager to lead its Sales organization.Responsibilities include driving sales targets, supporting budget development, and understanding mark... Voir plus

 • Offre sponsorisée

Strategic Manufacturing Manager in Ontario

Home Hardware Stores Limitedburford, on, Canada
Temps plein

Lead operations at BeautiTone Paint and Home Products as a Manufacturing Manager in Burford, Ontario.This strategic position focuses on manufacturing excellence and distribution efficiency.Manufact... Voir plus

 • Offre sponsorisée

Senior Project Manager, Technology Solutions Delivery

Quadbridge Inc.Kitchener, Region of Waterloo, CA
Permanent

Quadbridge is a fast-growing North American IT solutions provider, empowering businesses to navigate complex challenges daily, through strong partnerships with leading technology providers and clos... Voir plus

 • Offre sponsorisée

Business Development Manager – Warehousing Solutions

Rhenus SE & Co. KGKitchener
Temps plein

Identify, develop, and secure new warehousing and contract logistics opportunities within the assigned territory and target market.Build and maintain relationships with key decision-makers across p... Voir plus

 • Offre sponsorisée

Director and Team Lead, Land Development and Construction

Meridian Credit UnionGuelph
Temps plein

As a Director and Team Lead, Land Development & Construction.You will manage a portfolio in addition to team management responsibilities.You will be accountable to build and develop a portfolio of ... Voir plus

 • Offre sponsorisée

Manager, Sales (Outbound)

JobberKitchener, Region of Waterloo, Canada
Temps plein

Are you a results-driven sales leader with a track record of personal and professional excellence? Then Jobber might be the place for you! We're looking for a.Our Outbound Sales team is growing fas... Voir plus

 • Offre sponsorisée

Senior Operations Manager (Operations Manager I) - $85,000 - $110,000 A Year

DHL Supply ChainBrant, Canada
Temps plein

Oversees warehouse operations, implements processes, and manages a team to ensure efficiency, safety, and productivity, focusing on KPIs and customer satisfaction. Voir plus

 • Offre sponsorisée

Lead Telecom Engineer - Electrical Utilities

CIMA+guelph, on, Canada
Temps plein +1

Lead Telecom Engineer - Electrical Utilities.Sector Name: Operational & Digital Technologies.Compensation: CAD 108,080 - CAD 148,610 - yearly.Welcome to a place where people are at the heart of eve... Voir plus

 • Offre sponsorisée

Senior Maintenance Manager

CAN ASA-Jones Lang LaSalle Real Estate Services, Inc.Cambridge, Region of Waterloo, CA
Temps plein

Posted 24 Days Ago Full Time Less than 10 Applies.As a Senior Maintenance Manager, you will lead our site-based maintenance team.The team is comprised of a Maintenance Manager, Area Maintenance Man... Voir plus

 • Offre sponsorisée

Cambridge Senior Production Planner Role

Honeywell AerospaceCambridge, Region of Waterloo, CA
Temps plein

Join Honeywell in Cambridge, ON as a Senior Production Planner, driving daily production while ensuring high safety and quality standards are met.This role emphasizes leadership and operational exc... Voir plus

 • Offre sponsorisée

Production Team Leader

Magna International Inc.Guelph, ON, CA
Permanent

Responsible for assigning, auditing, and scheduling work for employees within the department.Leads team in problem solving and continuous improvement.Accountable for the yield, utilization, and lab... Voir plus

 • Offre sponsorisée

Senior General Manager Permanent Full Time - C$93,840 - C$117,300 A Year

Sienna Senior LivingBrant, Canada
Temps plein +1

Senior General Manager sought to lead a senior living community, driving operations, team performance, and resident satisfaction while upholding core values. Voir plus

 • Offre sponsorisée

Senior Controls Specialist

Lorik Tool & AutomationBrantford, ON, CA
Temps plein +1

This position is being posted to fill an existing vacancy.Lorik Automation has been at the.Now, as we continue to grow, Lorik Automation is looking for.As a Senior Controls Specialist, you’ll play ... Voir plus

 • Offre sponsorisée

Remote ICT & ISO Solutions Sales Manager

ATIA LtdGuelph, ON, CA
Télétravail
Temps plein

A multinational technology company is seeking a Sales Specialist to develop sales and marketing strategies for information systems and applications.The ideal candidate will have a minimum of 5 year... Voir plus

 • Offre sponsorisée

Sales Leadership Role at JAMP Pharma Ontario

JAMP Pharma GroupCentre Wellington, ON, CA
Temps plein

Be a key player at JAMP Pharma as the Sales Manager in Ontario.Lead a talented sales team to drive growth and establish robust client connections in the pharmaceutical sector.This role requires str... Voir plus

 • Offre sponsorisée

Senior Manager, Digital Design & Delivery

Dillon Consulting LimitedGuelph
Temps plein

Become the Senior Manager of Digital Design & Delivery at Dillon Consulting.Guide the strategic implementation of digital standards across various locations to enhance project quality.As a senior l... Voir plus