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Motion Recruitment
Senior Lifecycle Marketing ManagerMotion Recruitment • Toronto, ON, Canada
Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

Motion Recruitment • Toronto, ON, Canada
Il y a 18 jours
Type de contrat
  • Temps plein
Description de poste
We’re hiring a Senior Retention Manager for a fast-growing Canadian DTC subscription brand in the consumer health & wellness category. The company has built a recognizable name in its space and is now scaling its post-purchase revenue engine. Stack leans Klaviyo and SMS automation, with subscription continuity and win-back flows as the levers that matter most.

This is a high-ownership role for someone who treats retention like a craft — part lifecycle marketer, part funnel builder, part data nerd. You’ll inherit an existing system, consolidate retention work that’s currently scattered across multiple internal owners, and have a runway to grow into a Chief Revenue Officer seat as the business scales. The founders know they’re leaving money on the table on the post-purchase side and have given this role real budget, real authority, and direct access to leadership. If you’ve lived the DTC subscription playbook and want to plant your flag at a brand with serious momentum, this one’s worth a look.
Required Skills & Experience
  • 5+ years in retention, lifecycle, CRM, or subscription growth roles at a DTC, e-commerce, or subscription business
  • Proven success growing recurring revenue and improving retention KPIs (repeat purchase rate, churn, LTV, renewal rate, cohort performance)
  • Hands-on experience building and optimizing lifecycle journeys across email, SMS, and CRM channels — onboarding, refill, renewal, education, and reactivation flows
  • Strong segmentation and personalization chops based on behaviour, product usage, and customer value
  • Experience building post-purchase funnels that drive second purchases, cross-sells, upsells, bundles, and reorder flows
  • Comfortable owning A/B testing frameworks across offers, timing, messaging, and funnel steps
Desired Skills & Experience
  • Experience at a subscription DTC brand (meal-kit, supplements, pet, beauty replenishment, wellness) — anywhere with renewal economics
  • Direct hands-on experience with Klaviyo
  • People management experience — direct reports, mentorship, or leading an email/CRM pod
  • Experience consolidating retention efforts that span multiple internal owners or channels
What You Will Be Doing
Channel & Focus Breakdown
  • 40% Email, SMS & CRM lifecycle journeys
  • 25% Post-purchase funnels, upsells & subscription continuity
  • 20% Segmentation, A/B testing & cohort analysis
  • 15% Win-back, reactivation & churn reduction
Daily Responsibilities
  • 50% Hands-on building, testing, and shipping (flows, segments, campaigns)
  • 25% Strategy, analytics, and reporting
  • 15% Cross-functional collaboration with marketing, product, ops, and customer support
  • 10% Team leadership and direct report management

The Offer
  • Bonus/Commission eligible
You will receive the following benefits:
  • Medical, Dental, and Vision Insurance
  • Vacation Time

Current Vacancy: Yes
Use of AI in Hiring: Yes

Applicants must be currently authorized to work in the Canada on a full-time basis now and in the future.
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Senior Lifecycle Marketing Manager • Toronto, ON, Canada

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