Sales Representative S

LOOKING FOR A SALES REPRESENTATIVE

Are you looking for a role where your sales ability, market insight, and relationship-building strengths can directly influence a company’s growth? This position offers a stimulating mix of strategic outreach and hands-on client engagement, ideal for someone who thrives in a dynamic, growth-oriented environment.

ABOUT THE OPPORTUNITY

Workland is pleased to support a reputable wholesale and retail distributor in the Greater Toronto Area. The Sales Representative will help grow the company’s presence in key markets, build strong relationships with commercial clients, and drive sales. Successful candidates should have prior experience in sales and a solid understanding of customer needs and market trends within this segment.

WHAT SHOULD THIS OPPORTUNITY INTEREST YOU?

• Join a well-established, customer-driven business recognized for dependable products and strong value.
• Take on an influential role where your efforts directly support the company’s growth strategy.
• Work closely with clients to develop long-standing, trust-based relationships.
• Build your career within an organization that continues to expand and invest in its people.

POSITION SUMMARY

The Sales Representative plays a central part in expanding business within multiple core sectors. Working under the direction of the Accounts Manager, the role centers on developing effective sales approaches and partnering with teams across purchasing, operations, customer service, and marketing to ensure aligned execution.

YOUR TASKS AND RESPONSIBILITIES WILL BE:

• Actively seek out and engage new prospects across several industries, while strengthening partnerships within existing accounts;
• Develop tailored sales plans that support company growth targets and market positioning;
• Carry out the complete sales cycle: lead generation, discovery, quoting, negotiation, and finalizing agreements;
• Introduce new products and broaden category penetration within current customers;
• Conduct on-site visits, prepare presentations, and participate in business reviews to reinforce client relationships;
• Analyze customer needs to recommend product options that best suit their operations;
• Track competitor activity, pricing trends, and industry developments to stay ahead of market shifts;
• Identify gaps in the market and propose new product opportunities aligned with customer demand;
• Participate in trade shows and industry events to represent the company and nurture new relationships;
• Coordinate closely with purchasing to confirm supplier pricing, availability, and product details;
• Support marketing by providing insights for promotions, campaigns, and seasonal initiatives;
• Ensure smooth order processing by working with operations and customer service teams.

THE REQUIREMENTS FOR THIS POSITION ARE:

• Education in business, marketing, sales, or a related field (or equivalent experience);
• 3-5 years of proven success in sales or business development, ideally within aligned product categories;
• Demonstrated strength in securing new business and managing mid-to-large commercial accounts;
• Comfortable working with procurement managers, buyers, and operational stakeholders;
• Excellent communication abilities in English, both written and verbal;
• A solid understanding of consumable product lines such as janitorial, packaging, food service, or retail is considered a significant asset;
• Valid driver’s license with willingness to travel within the region.

IDEAL CANDIDATE CHARACTERISTICS:

• A motivated hunter who enjoys building pipelines and uncovering new leads;
• Someone confident in negotiations and capable of delivering persuasive presentations;
• Independent, organized, and results-focused, with a strong sense of accountability;
• A strategic thinker who understands the broader business impact of their actions;
• A relationship-driven professional who builds trust quickly;
• Someone who works well in a growing environment with evolving priorities.

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ABOUT WORKLAND

At Workland, we strive to create a simple, transparent, and enjoyable candidate experience. Mandated to support this company, we facilitate the recruitment process by ensuring effective communication and a structured approach. Each application is considered seriously and evaluated professionally and fairly, so that every candidate can move through the process with clarity and confidence.