Job Description
What is the opportunity?As a member of the Digital Marketing team, you will help execute business strategies across public-facing digital channels as part of the Avion Rewards program.This team's mandate includes digital marketing, digital engagement, and digital acquisition strategies for the Avion Rewards program, in addition to collaboration with Avion Digital, Marketing & Business partners. The Manager will support the Senior Manager/Director in leading Avion Public digital channel management, content management, technical builds, optimization, testing and capability development.Serve as a SME for Avion Digital channel initiatives.
Lead in digital campaign execution and digital marketing content excellence.
Plan and effectively manage partners to ensure overall program deadlines/goals are met.
Implement and maintain efficient digital marketing campaign processes and workflows.
Manage creative, copy and optimization of content for best results with support from A/B testing activities and tools.
Recommend and deliver great content, great tools, great forms and interactive experiences for landing pages and related digital content.
Build relationships with Digital Marketing, Product and Marketing partners to become a trusted advisor and a go-to digital SME.
Manage campaigns & projects through project management tools (i.e. Jira)
Ensure research insights, digital marketing results and program reporting are reviewed and discussed within the appropriate forums & cadence.
Proactively analyze email & web data for opportunities to optimize the client experience and increase engagement.
Provide best practice expertise and leverage internal impact and influence, tracking capabilities and industry and channel research to determine and optimize effectiveness of digital marketing campaigns.
Bachelor’s degree or College diploma in Business/Marketing/Technology/Analytics
Typically, 5+ years of experience – or an equivalent combination of education and experience – in digital, related business functions, marketing or advertising
Committed team player, who values building and nurturing relationships to drive shared success.
Ability to influence partners in cross-functional working teams.
Comfort providing strategic input and presenting to senior business leaders.
Bias to action and to proactively recommending and implementing public-facing digital initiatives to drive sales and leads.
Curiosity about consumer behaviour and learning new business models and technologies.
Desire for continuous improvement.
Experience with web analytics reporting tools (i.e. Google Analytics, QuickSight)
Solid knowledge of internet technologies, usability, accessibility, privacy.
Experience with Agile project methodology
Proficiency with A/B testing tools (i.e. Conductrics)
Comfort with ambiguous situations and willingness to challenge traditional assumptions to drive business impact and a better client experience.
MBA/MMA/MsC
Product Owner experience and/or certification
Knowledge and understanding of digital sales funnels
Search Engine Optimization experience and knowledge
Google Analytics and QuickSight experience, or experience with other digital analytics and reporting platforms
Working knowledge of Product Marketing principles, value proposition development and enhancement
Financial services experience
Working knowledge of design thinking and UX principles
Basic understanding of programmatic marketing
Technical skills, including: JavaScript, HTML 5 & CSS, design applications
Web standards and guidelines experience
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity:
TorontoCountry:
CanadaWork hours/week:
37.5Employment Type:
Full timePlatform:
PERSONAL & COMMERCIAL BANKINGJob Type:
RegularPay Type:
SalariedPosted Date:
2026-05-08Application Deadline:
2026-05-22Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveOur Employment OpportunitiesAt RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent Community
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
Manager, Digital Marketing - Loyalty • TORONTO, Ontario, Canada
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