Marketing Manager - Jellycat

US Marketing Manager – Luxury Retail Marketing

Location: Toronto, CA (Hybrid – 3 days in office)

Salary: $90,000–$120,000 CAD + Annual Bonus (15% target; historically strong)

Job Type: Full-time/Direct hire
Hours: 8:00 AM – 5:00 PM (with 15%-20% travel requirements)

Company: Jellycat, a global, design-led luxury gift brand known for innovative soft toys, accessories, baby items, and books. Headquartered in London with strong global growth, especially across North America.

Job Purpose

Jellycat is a privately owned design-led, gift brand headquartered in London. We create innovative luxurious products in the soft toy, accessory, baby and book categories that are loved around the world. We have an established and growing global customer base and we work with our partners to maximize the potential and reach of Jellycat throughout, sharing joy as we go!

As we continue to grow throughout North America, we continue to develop and improve the presence and awareness of our brand.

The Marketing Manager will work alongside our NA Marketing Director, Brand team, Canada Sales team, Account Managers, agents, and customers to deliver marketing tools and a robust B2C and B2B marketing and communications program. This role is responsible for setting the regional marketing calendar, providing sell-in toolkits, catalogues and POS, and executing the global marketing campaigns at a regional level. You will be the primary link between the Product Team and our Regional Sales Team, working effectively together as ‘one-team’ to maximize opportunities for the region – all within the confines of our brand guidelines.

Key Responsibilities

Marketing Strategy and Planning

• Producing a robust annual regional marketing calendar, including product launches, campaigns, activations, and communication channels
• Analyzing market trends and customer insights to shape marketing plans, campaigns, and future activities
• Identifying country-specific commercial and cultural moments across Canada to maximize brand impact

Creative Development & Brand Consistency

• Creating and implementing toolkits for new product collections and capsules in partnership with brand and creative teams
• Coordinating the production of marketing materials—including toolkits, sales decks, and promotional assets—ensuring consistency across all channels
• Developing compelling brand presentations for customers, partners, and distributors
• Working closely with social media and PR teams to align campaign planning and brand objectives

Partner & Stakeholder Collaboration

• Partnering with the sales team to tailor marketing materials to their objectives and customer needs
• Sharing sales and marketing best practices across key channels and geographies
• Managing strong relationships with Jellycat brand partners and retail marketing teams to deliver on joint initiatives

Performance and Budget Management

• Measuring and reporting on the effectiveness of regional marketing campaigns, using insights to optimize future activities
• Supporting the Global Marketing Director on budget management, ensuring activities are delivered within budget and aligned with business goals

Requirements

• 5—8 years of relevant marketing experience
• Proven trade and consumer marketing experience, ideally within a luxury brand
• Strong knowledge of the Canadian retail landscape
• Experience coordinating the production of marketing materials, including catalogues, toolkits, and promotional items
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and deliver on time and within budget
• A deep understanding of brand guidelines, ensuring consistency across all channels and touchpoints
• Excellent written and verbal communication skills, with confidence presenting to senior stakeholders
• Ability to influence, collaborate, and build strong cross-functional relationships
• A self-starter attitude and passion about marketing, but also a great team player
• A flexible, personable, and positive approach, thriving in high-performing environments
• Fluent or conversational Canadian French (desirable, not required)

Benefits

• Discretionary Bonus - All employees are eligible for a discretionary annual bonus based on the success of the company.
• Medical Allowance - Jellycat provides eligible employees with an allowance payment which the employee can use toward the cost of any health insurance coverage obtained at their own election. opportunity to elect additional voluntary life insurance.
• Paid Time Off (PTO) - Jellycat offers up to 30 days of combined vacation and sick time at the start of each calendar year.
• Regular Social & Team Events - We have a very imaginative and active social committee who meet regularly to put on events that help us mark special occasions and celebrate our successes as a team.