business manager - sales and advertising

Education

• Master's degree

Work setting

• Fast moving consumer goods (FMCG)
• Supermarket / grocery store

Budgetary responsibility

• 500,001 - $1,500,000

Tasks

• Analyze market research data to improve business decisions or activities
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop communication strategies
• Direct the marketing strategies of establishments
• Direct the team on crucial information they should gather and research
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Supervise staff
• Train staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Plan and control budget and expenditures
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Co-ordinate special publicity events and promotions
• Maintain and manage digital database
• Implement price and credits policies
• Prepare inventory costs, retail pricing and profit reports

Supervision

• 3-4 people
• Contractors
• Staff in various areas of responsibility
• Working groups

Computer and technology knowledge

• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Data analysis software
• MS Windows
• Electronic mail
• MS Office

Area of specialization

• Business analysis
• Market research
• Marketing
• Strategy

Specialization / experience (business sales and services)

• Pricing

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure
• Large workload
• Physically demanding

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner
• Accountability

Experience

• 3 years to less than 5 years

Other benefits

• Free parking available