Product Analytics Lead

About Ground News

Ground News is a platform that makes it easy to compare news sources, read between the lines of media bias, and break free from algorithms. Ground News offers a better way to stay informed and see every side of the story through our mobile app, web app, and browser extension. Our values do not align with any specific political ideology, and we are supported by readers who pay for a subscription to build a more nuanced understanding of the news, the world, and themselves.

The Opportunity : Product Analytics Lead

This role joins Ground News at a pivotal stage of growth. As product and subscriber base expand, the complexity and impact of decisions grow. Product Analytics is a core lever in prioritizing what we build, measuring success, and aligning growth with our mission to reduce polarization and help people see every side of the story.

The Product Analytics team builds the data foundation for product decision-making, experimentation, reporting, and machine-learning initiatives. As a Product Analytics Lead, you will shape this foundation by defining metrics, data models, and analytical standards that scale with the company.

This is a hands-on, high-ownership role. You will transform raw product data into a trusted analytics layer that informs roadmap decisions, validates product bets, and helps us understand how features change how people consume and engage with news. You will partner with Product, Engineering, and other leaders to design data models, audit logging schemas, and experimentation frameworks. The systems and metrics you build will become the backbone of how Ground News measures impact and success while remaining true to our mission.

What You’ll Do

• Conduct exploratory, open-ended analyses to answer high-impact questions central to Ground News’ product strategy.
• Analyze and model the impact of product decisions in ways that are easy to interpret, share, and act on, prioritizing clarity over unnecessary complexity.
• Define, develop, and evolve standardized product and business metrics to understand user behavior, engagement, and subscription performance.
• Develop scalable data models that efficiently answer product questions and user behaviour.
• Create intuitive dashboards and visualizations that surface meaningful product insights.
• Lead the design, launch, and analysis of experiments (multivariate feature tests) across the product ecosystem.
• Monitor topline product and business trends to inform roadmap planning and prioritization.
• Champion a documentation-first data culture to ensure shared understanding and long-term scalability.

What You’ll Have

Bonus Points

Why Work at Ground

Co-founded by a former NASA engineer and Bain consultant, Ground News offers an unparalleled learning experience both personally and professionally. We prioritize growth for both the business and the team. You’ll have the freedom to work remotely and play a key role in the development of Ground News products.

This is an opportunity to work with a growing team that is building a world where cooperative, civil debate is the norm, media is accountable, and critical thought is the baseline of our information consumption. Ground is based in Kitchener, Ontario, Canada, but this role is remote.

Our culture is collaborative, creative, and inclusive. If you have any questions, concerns, or requests regarding accessibility needs, please contact talent@ground.news for assistance.

Compensation & Benefits

The salary range for this role is CAD 137,924 – 156,347 – 174,803 (min–mid–max). Your final offer will consider skills, experience, and qualifications.

What you’ll enjoy at Ground

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