Job Description:
Our mission is to We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
The purpose of this role is to lead and manage the implementation and execution of Paid Social campaigns and strategies and the day-to-day communication with clients to help achieve their goals.
Accountabilities:
• Assist the Client Lead and Business Performance, Strategy Lead on the overall strategic direction and delivery of client campaigns.
• Responsible for the successful setup of paid media campaigns (social) across numerous platforms (Facebook Ads Manager, Twitter, Pinterest, Snap etc). This includes audience research, campaign creation, ad sets, ads, audience management and measurement
• Responsible for the successful optimization of all client campaigns – including reviewing campaign performance, as well optimizing based on the continuous feedback from both the client and strategist.
• Responsible for reporting and trafficking is carried out to the highest standards – as well as delivery of commentary, insights and actions to the client on a daily, weekly and/or monthly basis.
• Coach and challenge the Business Performance Analyst on daily deliverables: overall execution & optimization of campaigns; reporting and insights.
• Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings.
• Understand individual client needs (including and beyond specific projects) so you can help them be successful in their roles; ensure clients have the necessary information and materials they need to do their jobs well.
• Work to develop a solid understanding of the client’s business, with emphasis on your area of responsibility.
Qualifications:
• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• At least 3 years within digital performance agency or client responsible for delivering against performance targets
• Experience with, Facebook, Instagram, Twitter, TikTok, Pinterest, Snapchat. Other platform experience considered an asset.
• Excellent knowledge and passion for digital
• Strong numerical skills and attention to detail
• Able to work in high pressure environment and resolve client issues
• Able to work collaboratively across teams
• Analytical and strategic
• Demonstrates honesty and integrity
• Knowledge and understanding of Google Analytics (considered an asset)
Additional information
The salary range for this position is $80k-$85k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
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