Sales Manager

Job Description

Job Description

Join a team recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers. Part of Wesgroup Equipment, Williams Machinery has proudly supported BC industries for over 100 years through reliable equipment, exceptional service, and trusted safety training.

Reporting to the Vice President of Sales, the Sales Manager is responsible for leading, coaching, and managing a team of sales representatives focused on specific product lines or geographical areas. This role aims to achieve and surpass sales revenue, profitability, and budget objectives. The Sales Manager collaborates with the Vice President and other executives to develop effective business and staffing plans aligned with corporate goals.

Key Responsibilities :

• Collaborate with sales representatives to identify opportunities and provide guidance to exceed sales targets.
• Mentor the sales team on processes and methodologies through weekly calls, monthly meetings, and joint field visits.
• Plan and coordinate sales efforts to achieve objectives.
• Foster a sales culture centered on accountability and performance.
• Optimize sales volume while minimizing costs.
• Manage the sales budget, providing detailed sales activity reports and forecasts to the VP of Sales.
• Partner with the VP of Sales to develop business and staffing plans that align with corporate objectives.
• Monitor customer, market, and competitor activities.
• Cultivate and maintain client relationships to ensure repeat business.
• Strive to exceed customer expectations and enhance customer satisfaction.
• Build strong relationships with clients and internal partners such as service, parts, and marketing.
• Utilize Microsoft Dynamics for effective sales management and accurate customer data maintenance.
• Travel for in-person meetings to strengthen key customer and OEM relationships.
• Perform additional duties as assigned.

Talent Management Responsibilities :

Knowledge, Skills, Abilities and Attributes :

Training, Education and Experience :

Values :

Privacy Notice for Job Applicants : By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at .

Selection Process Notification : Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery.

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